This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner What's your plan B for when you burn dinner? Well, the world's largest fast-food chain McDonald's hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald's restaurant whenever it senses
A Toast to the Feminine ‘Spirit’ "There's something missing here." That's ever the observation at the heart of invention. In the world of wine and spirits, three female-founded brands regarded the void specific to category. One asked, "Why are the only vodka brands within easy recall the same ones that have been dominating shelves for
Why Innocent Was Found Guilty of Greenwashing and Why it Matters Innocent--the Coca-Cola-owned drinks brand which claims to produce "natural, delicious drinks that do good for the planet"--has seen its animated "Little Drinks, Big Ideas" campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other
Adweek Staffers Share Their Favorite Stories of 2021 The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it's somehow the end of another year. So I asked Adweek's reporters and editors to take a moment and take stock of all their
Kim and Vanessa Pham Are on a Mission to Bring Asian Cuisine to Every Kitchen Asian cuisines can "look a million different ways," said Kim Pham, who alongside her sister Vanessa is on a mission to bring that mindset into home kitchens across the U.S. The daughters of Vietnamese refugees founded challenger meal kit brand
If You Think a McRib-Inspired Cocktail Sounds Delicious Then You’re in Luck McDonald's is celebrating the 40th anniversary of its popular seasonal sandwich, the McRib, in a couple different ways this year. The first came in the form of an NFT, an exclusive digital rendering of the famous sandwich that the brand began releasing in
Yelp Guest Manager Brings Everything Restaurant Staff May Need to 1 Place Yelp created a single space for its front-of-house products and features for restaurants such as Kiosk, online brand building, reservations, table management, takeout and Waitlist with Wednesday's debut of Yelp Guest Manager. Yelp for Restaurants vice president of product Anthony Cross said in
Just Egg Avoids the Tropes to Present People’s Real Mornings A man named Wayne is mightily hungover and, to be totally honest, he's not thinking about environmental issues or animal welfare when he stumbles into his kitchen after an epic night of partying. The bleary-eyed guy just wants "a bomb-ass, fluffy egg sandwich" to soak
Restaurants That Thrived During Covid Can Thank On-the-Go Diners Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants--like almost every other business--were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry--namely the
Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile
