February 2020

Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

By |2020-02-21T06:30:53-05:00February 21st, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor
B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land


Despite or perhaps because of its long digital history, U.S. consumer email use still sits around 90 percent, with people aged 24-44 using it most at 93 percent, while 33 percent of Gen X and Baby Boomers expect an email response in less than one hour — some of numerous statistics of interest to marketers in newly-released infographic data. Social Media Today

California AG Publishes Updated CCPA Regs With Far More Clarity Than The First Draft
With implementation and compliance of the California Consumer Privacy Act (CCPA) still far from universal, the California attorney general’s office recently released a new regulations draft document and has solicited feedback from marketers and others through February 25, 2020. AdExchanger

How brands are using Apple, Google, Facebook and texting to chat up consumers
Care is key for brands using direct messaging to connect with consumers, and AdAge looks at how Google, Apple and other large brands are skipping the need for custom apps and turning instead to direct messaging and mobile marketing. AdAge

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]
LinkedIn (client) has an average user session length of over six minutes, with 52 percent of buyers listing the Microsoft-owned platform as the most influential channel during the research process — some of the information contained in a recent infographic. Social Media Today

Instagram overtakes Facebook in audience of top 50 brands, study says
Instagram advertising spending overtook that of parent company Facebook when it comes to 50 top brands, according to newly-released report data, with influencer marketing also showing swift growth. Mobile Marketer

Here’s How PR Pros Are Using Social Listening
67 percent of global marketing communications professionals now see influencer marketing within their scope, while some 77 percent say the same about content marketing, and 56 percent about search engine optimization (SEO), according to newly-released marcomm survey data from Talkwalker. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at the art of project management by Marketoonist Tom Fishburne — Marketoonist

Check the attic! These 8 old tech items could be worth a lot of money — USA Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden / TopRank Marketing — TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers — Brian Solis
Lee Odden — 25 Experts Share Their Tips on Winning the Hearts of Your Customers in 2020 — Nimble
Nick Nelson — What’s Trending: Organize and Focus — LinkedIn (client)
Lee Odden — How to Curate Social Media Content Like a Professional — Business 2 Community
TopRank Marketing — 30 Leading Influencer Marketing Agencies to Work With In 2020 — Influencer Marketing Hub

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for making time to join us, and we hope you’ll return next week for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.The post Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

By |2020-02-14T06:30:01-05:00February 14th, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds ‘One-Time Notification’ API to Messenger for Business
Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today


Twitter’s ad engagement rates rose by 23 percent, with video ads on the platform coming in some 50 percent cheaper in cost-per-engagement, two of many statistics of interest to digital marketers contained in recent Hootsuite infographic data. Social Media Today

Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down
Facebook has announced that it is phasing out mobile web publishers in its Audience Network. Shuttering one of its low-performing formats may have been driven by the shift away from browser cookies, as Facebook and other social platforms look to alternate forms of ad tracking. AdExchanger

Pinterest shares surge as revenue, user adds beat estimates
Pinterest announced fourth-quarter revenue increases up 46 percent to $400 million and an accompanying 26 percent increase in monthly active users, as the image-focused platform also announced plans to launch its own Verified Merchant Program. Reuters

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]
Facebook has remained the most popular social platform among Millennials, with some 77 percent using it daily, while 64 percent of the demographic have their purchasing behavior influencer by the YouTube influencers they follow — two of several statistics of interest to digital marketers in newly-released survey data. Social Media Today

Google is Expanding Shopping Ads to Gmail
Google announced that it plans to offer a new variety of ads targeting Gmail users. Beginning March 4, Google’s Product and Showcase Shopping ads will get the ability to run on Gmail, the search giant recently revealed. Search Engine Journal

56% of marketers think AI will negatively impact branding in 2020, study says
The effect artificial intelligence (AI) has on branding is largely seen in a negative light, with 56 percent of marketers expressing fear that the technology could lead to the loss of jobs and lower creativity, while an even higher number — 77 percent — also expressed at least some level of concern over the use of AI with branding efforts. Marketing Dive

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab
Instagram’s “following” section received a new listing that shows those accounts a user interacts with the least, the Facebook-owned platform recently announced. The new interaction data could help digital marketers discover those users prime for increased engagement efforts. Social Media Today

US Online Media Spend in 2019 and the Outlook for 2020
Continuing on from a strong 2019 online media spend of $145.3 billion in the U.S., 2020 is expected to top $166 billion, an increase of more than 14 percent, along with a record $3.4 billion for influencer spending, according to new forecast report data from MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at 7 types of LinkedIn requests by Marketoonist Tom Fishburne — Marketoonist

The 10 Best Super Bowl Ads of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Nick Nelson — What’s Trending: It’s the Thought that Counts — LinkedIn (client)
Lee Odden — How To Curate Social Media Content Like A Professional — Three Girls Media
Lee Odden — Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit — Webbiquity
TopRank Marketing — 30 B2B Content Marketing Statistics Everyone Needs to Know — Trade Press Services

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you will return again next week for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.The post Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging

By |2020-02-07T06:30:04-05:00February 7th, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging

The post Digital Marketing News: YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

January 2020

Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

By |2020-01-31T06:30:37-05:00January 31st, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

The post Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

By |2020-01-24T06:30:45-05:00January 24th, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

The post Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: LinkedIn’s Faster Than Expected Growth, Podcast Ads Booming, & Facebook Updates Audience Insights

By |2020-01-17T06:30:51-05:00January 17th, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: LinkedIn’s Faster Than Expected Growth, Podcast Ads Booming, & Facebook Updates Audience Insights

The post Digital Marketing News: LinkedIn’s Faster Than Expected Growth, Podcast Ads Booming, & Facebook Updates Audience Insights appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue

By |2020-01-10T06:30:36-05:00January 10th, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue

The post Digital Marketing News: B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

By |2020-01-03T06:30:05-05:00January 3rd, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

The post Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

December 2019

Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey

By |2019-12-27T06:30:02-05:00December 27th, 2019|digital marketing news, Online Marketing News|

Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey

The post Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs

By |2019-12-20T06:30:30-05:00December 20th, 2019|digital marketing news, Online Marketing News|

Digital Marketing News: Influencer Marketing to Top B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs

The post Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs appeared first on Online Marketing Blog – TopRank®.

Source: Toprank