How The New York Times Is Revising Its Digital Playbook As the digital media landscape has evolved over the past decade, many media companies have had to scramble as CPMs have failed to match up to offline rate cards. Additionally, online audiences have (for the most part) been conditioned to expect free content, a phenomenon
Advertising Trades Urge California Attorney General to Delay CCPA Less than 24 hours after the 14th annual international Data Privacy Day passed, five of the nation's leading advertising and marketing trade associations urged California Attorney General Xavier Becerra today through a joint letter to delay his office's enforcement of the California Consumer Protection Act. The
Top Advertisers, Media Platforms Get Tough on Harmful Online Content While they may be rivals on retail shelves, some of the world's top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic Forum's annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative
Analysts Share 5 Retail Predictions for What We Can Expect in 2020 This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what
How to Maintain Your Privacy After Unwrapping That New Internet-Connected Device We're now in the thick of the holiday season, and connected devices of all kinds will be gifted, opened and set up by consumers around the world this month. The Consumer Technology Association projected that consumer technology sales will top $400 billion by the
As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt Since May 2018, General Data Protection Regulations (GDPR) have been enforceable across the EU, with ad-tech companies both big and small now facing fundamental questions over their core functions. The main questions focus on how the online ad ecosystem transfers audience data between
