Longchamp’s Latest Campaign Is Its Most Successful Yet What's more French than a croissant? Perhaps... a luxury handbag having an existential crisis? Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France's heritage, these themes naturally weaved their way into Longchamp's latest global campaign and its
Infographic: A Day in the Life of a Modern Marketer No two days are the same in the modern world of marketing. There's no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek for a marketing pro is 40-49 hours, and many work
Infographic: What (and Who) Influences Women to Consider New Products According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking
Infographic: Optimize Ads Through Select Features From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative
Infographic: What Hispanic Consumers Want Brands to Do in Ads Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers. Ahead of National Hispanic Heritage Month, Pandora surveyed the cultural landscape and behavioral attitudes of this growing market. The data
Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it's not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a
Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy From Rent the Runway to Adorn, rental companies are all over Instagram feeds. But why are consumers renting instead of buying, and who is part of this trend? According to new data from market research firm Lab42, most renters are Gen Zers and
Infographic: What Brick-and-Mortar Shoppers Care About Most Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate. Families with a combined income of $25,000 to $50,000 a year account for 25% of brick-and-mortar shoppers, making them the largest group,
