December 2019

Infographic: What (and Who) Influences Women to Consider New Products

By |2019-12-09T18:00:56-05:00December 9th, 2019|Data Points, Magazine, Retail|

Infographic: What (and Who) Influences Women to Consider New Products

According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced…

Source: Ad Week – AD & Brand News

Infographic: Optimize Ads Through Select Features

By |2019-12-01T20:00:20-05:00December 1st, 2019|Agency of the Year, Artificial Intelligence, Data Points, Marketing Innovation, Mobile Video|

Infographic: Optimize Ads Through Select Features

From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative performance, like the optimal number of…

Source: Ad Week – AD & Brand News

October 2019

Infographic: What Hispanic Consumers Want Brands to Do in Ads

By |2019-10-06T20:00:43-04:00October 6th, 2019|Data Points, Diversity & Inclusion, Magazine, Streaming & OTT|

Infographic: What Hispanic Consumers Want Brands to Do in Ads

Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers. Ahead of National Hispanic Heritage Month, Pandora surveyed the cultural landscape and behavioral attitudes of this growing market. The data reflects the diversity–how many Hispanic consumers are bilingual (35%), mirrored…

Source: Ad Week – AD & Brand News

September 2019

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

By |2019-09-30T18:00:56-04:00September 30th, 2019|Data & Insights, Data Points, Magazine|

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a very important driver behind their purchase decisions. And they…

Source: Ad Week – AD & Brand News

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

By |2019-09-22T20:00:36-04:00September 22nd, 2019|Data Points, General, Magazine, Marketing to Millennial Parents, Retail|

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

From Rent the Runway to Adorn, rental companies are all over Instagram feeds. But why are consumers renting instead of buying, and who is part of this trend? According to new data from market research firm Lab42, most renters are Gen Zers and millennials looking to make practical choices. The most common reason for renting…

Source: Ad Week – AD & Brand News

Infographic: What Brick-and-Mortar Shoppers Care About Most

By |2019-09-02T18:00:14-04:00September 2nd, 2019|Data Points, Magazine|

Infographic: What Brick-and-Mortar Shoppers Care About Most

Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate. Families with a combined income of $25,000 to $50,000 a year account for 25% of brick-and-mortar shoppers, making them the largest group, followed by those earning $50,000 to $75,000…

Source: Ad Week – AD & Brand News