Data & Insights

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore

Thanksgiving Sales Surpass B, Showing Nothing is Sacred Anymore In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore2019-11-30T13:03:06-05:00

Here’s What to Expect During Cyber Week, by the Numbers

Here’s What to Expect During Cyber Week, by the Numbers Thanksgiving is late this year, which means there's even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so

Here’s What to Expect During Cyber Week, by the Numbers2019-11-27T12:44:44-05:00

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it's not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands2019-09-30T18:00:56-04:00

Adobe Adds a Photoshop-Like Tool for Data

Adobe Adds a Photoshop-Like Tool for Data Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights. According to an announcement, this "customer journey analytics" feature allows layers of online, offline and third-party data to be stacked on top of each other--sort

Adobe Adds a Photoshop-Like Tool for Data2019-09-10T08:30:42-04:00

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner's latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption--if they don't die out first. Artificial intelligence for

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome2019-09-09T15:37:34-04:00