September 2019

Adobe Adds a Photoshop-Like Tool for Data

By |2019-09-10T08:30:42-04:00September 10th, 2019|Data & Insights|

Adobe Adds a Photoshop-Like Tool for Data

Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights. According to an announcement, this “customer journey analytics” feature allows layers of online, offline and third-party data to be stacked on top of each other–sort of like its image-editing tool Photoshop–to better…

Source: Ad Week – AD & Brand News

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

By |2019-09-09T15:37:34-04:00September 9th, 2019|Ad Tech & Mar Tech, Data & Insights|

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption–if they don’t die out first. Artificial intelligence for marketing is at the peak of inflated expectations, while…

Source: Ad Week – AD & Brand News