Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially,
Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and
The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead The boom happened--to the tune of 562% growth in a single year--and the bust was inevitable, with analysts last summer predicting "an extinction event" in the U.S. CBD market that would wipe out some of the 3,000 brands in the
Why Gen Z Will Drive a ‘Double Top Line’ We're seeing big shifts in the role of the corporation. The "double bottom line" (delivering financial return and social impact) is a cornerstone of direct-to-consumer disruptors. Now, even traditional category leaders are reacting to the call to look beyond shareholder value and address a broader range
5 Lessons Burger King Learned by Unleashing the Moldy Whopper In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof."
Infographic: A Day in the Life of a Modern Marketer No two days are the same in the modern world of marketing. There's no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek for a marketing pro is 40-49 hours, and many work
Pier 1 Imports Files for Bankruptcy, Will Pursue Sale of Company Pier 1 Imports filed for chapter 11 bankruptcy protection today and is pursuing a sale of the company, per an agreement with a majority of its term loan lenders, according to a statement. The bankruptcy was filed in the U.S. Bankruptcy Court for the
How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans Now that the winter holidays are over and the dregs of the New Year's champagne have been poured out, Americans have little choice but to turn their weary heads to this year's presidential race. And with the electorate more ideologically divided
As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there's new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services--but about
The Biggest Black Friday Ever Saw .4B in Online Sales The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That's according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for
