December 2019

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

By |2019-12-06T07:00:56-05:00December 6th, 2019|Data & Insights, Streaming & OTT|

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services–but about two-thirds of that group say they’ll downgrade or cancel one of their existing video services…

Source: Ad Week – AD & Brand News

November 2019

The Biggest Black Friday Ever Saw $7.4B in Online Sales

By |2019-11-30T13:07:56-05:00November 30th, 2019|Data & Insights, Mobile|

The Biggest Black Friday Ever Saw .4B in Online Sales

The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That’s according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for the biggest day in U.S. ecommerce to date. Adobe forecasts…

Source: Ad Week – AD & Brand News

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore

By |2019-11-30T13:03:06-05:00November 30th, 2019|Data & Insights, Mobile|

Thanksgiving Sales Surpass B, Showing Nothing is Sacred Anymore

In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from end-of-year retail madness as U.S. consumers spent a record-setting…

Source: Ad Week – AD & Brand News

Here’s What to Expect During Cyber Week, by the Numbers

By |2019-11-27T12:44:44-05:00November 27th, 2019|Data & Insights, Mobile|

Here’s What to Expect During Cyber Week, by the Numbers

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see more…

Source: Ad Week – AD & Brand News

September 2019

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

By |2019-09-30T18:00:56-04:00September 30th, 2019|Data & Insights, Data Points, Magazine|

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a very important driver behind their purchase decisions. And they…

Source: Ad Week – AD & Brand News

Adobe Adds a Photoshop-Like Tool for Data

By |2019-09-10T08:30:42-04:00September 10th, 2019|Data & Insights|

Adobe Adds a Photoshop-Like Tool for Data

Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights. According to an announcement, this “customer journey analytics” feature allows layers of online, offline and third-party data to be stacked on top of each other–sort of like its image-editing tool Photoshop–to better…

Source: Ad Week – AD & Brand News

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

By |2019-09-09T15:37:34-04:00September 9th, 2019|Ad Tech & Mar Tech, Data & Insights|

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption–if they don’t die out first. Artificial intelligence for marketing is at the peak of inflated expectations, while…

Source: Ad Week – AD & Brand News