Data & Insights

5 Lessons Burger King Learned by Unleashing the Moldy Whopper

5 Lessons Burger King Learned by Unleashing the Moldy Whopper In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof."

5 Lessons Burger King Learned by Unleashing the Moldy Whopper2020-03-10T19:49:52-04:00

Infographic: A Day in the Life of a Modern Marketer

Infographic: A Day in the Life of a Modern Marketer No two days are the same in the modern world of marketing. There's no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek for a marketing pro is 40-49 hours, and many work

Infographic: A Day in the Life of a Modern Marketer2020-03-08T20:00:46-04:00

Pier 1 Imports Files for Bankruptcy, Will Pursue Sale of Company

Pier 1 Imports Files for Bankruptcy, Will Pursue Sale of Company Pier 1 Imports filed for chapter 11 bankruptcy protection today and is pursuing a sale of the company, per an agreement with a majority of its term loan lenders, according to a statement. The bankruptcy was filed in the U.S. Bankruptcy Court for the

Pier 1 Imports Files for Bankruptcy, Will Pursue Sale of Company2020-02-17T14:45:36-05:00

How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans

How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans Now that the winter holidays are over and the dregs of the New Year's champagne have been poured out, Americans have little choice but to turn their weary heads to this year's presidential race. And with the electorate more ideologically divided

How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans2020-01-09T06:30:11-05:00

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there's new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services--but about

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones2019-12-06T07:00:56-05:00

The Biggest Black Friday Ever Saw $7.4B in Online Sales

The Biggest Black Friday Ever Saw .4B in Online Sales The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That's according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for

The Biggest Black Friday Ever Saw $7.4B in Online Sales2019-11-30T13:07:56-05:00

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore

Thanksgiving Sales Surpass B, Showing Nothing is Sacred Anymore In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore2019-11-30T13:03:06-05:00

Here’s What to Expect During Cyber Week, by the Numbers

Here’s What to Expect During Cyber Week, by the Numbers Thanksgiving is late this year, which means there's even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so

Here’s What to Expect During Cyber Week, by the Numbers2019-11-27T12:44:44-05:00

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it's not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands2019-09-30T18:00:56-04:00

Adobe Adds a Photoshop-Like Tool for Data

Adobe Adds a Photoshop-Like Tool for Data Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights. According to an announcement, this "customer journey analytics" feature allows layers of online, offline and third-party data to be stacked on top of each other--sort

Adobe Adds a Photoshop-Like Tool for Data2019-09-10T08:30:42-04:00