October 2019

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

By |2019-10-10T16:54:51-04:00October 10th, 2019|Ad of the Day, Creative Disruption, Experiential, Outdoor|

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway’s Harry Potter and the Cursed…

Source: Ad Week – AD & Brand News

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

By |2019-10-08T16:48:42-04:00October 8th, 2019|AdFreak, Creative Disruption, Marketing Innovation|

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

Some days, you just don’t want to speak to anyone. Maybe it’s most days. Heck, maybe it’s every day of this soul-crushing dystopian timeline. Regardless, on those days, even minimal human interaction can sound like an obstacle you’re simply unwilling to languidly flop over. Burger King Finland has your back. Noting that Finns generally hate…

Source: Ad Week – AD & Brand News

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

By |2019-10-04T16:14:46-04:00October 4th, 2019|AdFreak, Creative Disruption, Marketing Innovation|

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

Branded content just got a lot meatier. Wendy’s this week released an entire tabletop role-playing game–including a custom gameplay system and fully developed campaign–built around its ongoing opposition to frozen meat. The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even…

Source: Ad Week – AD & Brand News

September 2019

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

By |2019-09-29T20:00:11-04:00September 29th, 2019|Creative Disruption, Magazine, Voice|

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords. You’ve almost surely been in a briefing where the ask has been some form of disruption: disrupt creativity, disrupt the internet, disrupt culture, disrupt the way we use X product in Y space. This isn’t just about…

Source: Ad Week – AD & Brand News