You Don’t Know Andrea Weiss, but You Probably Love Her Retail Brands In a soaring atrium in one of those slick skyscrapers sheathed in glass on New York's Park Avenue, prolific adviser and board member Andrea Weiss finds some spare time to sit down for an interview. Surrounded by the requisite marble, water fixture and
Pop-Tarts Actually Uses Your Social Media Suggestions for New Flavors Pop-Tarts, meet pretzel. The toaster pastry brand, owned by Kellogg's, is rolling out its newest product, a Pop-Tarts and pretzel hybrid that comes with either chocolate or cinnamon sugar fillings. Pop-Tarts Pretzel is the company's first attempt at mixing sweet and salty flavors, and Philipp
Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make? The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more
Can a New Marketing Campaign Bring Vitality Back to GNC? While health and wellness retailer GNC isn't as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in
Upheaval at Gap Shows a Need to Reconnect With Its Core Customer It's been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously
Top Advertisers, Media Platforms Get Tough on Harmful Online Content While they may be rivals on retail shelves, some of the world's top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic Forum's annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative
What’s Your Fashion Footprint? ThredUp’s Quiz Will Tell You Sustainability has become one of those buzzy terms in recent years that's thrown around so often that it can start to feel meaningless--and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it's true that clothing
Retailer Media Networks Are Coming, but Where Are They Coming From? Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only
CPG Industry Shines in New Report on Brand Trust A handful of consumer staples are some of the most trusted brands out there, according to a new survey from Morning Consult. In the market research firm's first annual Most Trusted Brands report, 12 familiar CPG names placed among the top 25 most trusted brands in
