January 2020

Can a New Marketing Campaign Bring Vitality Back to GNC?

By |2020-01-23T16:53:09-05:00January 23rd, 2020|CPG, General|

Can a New Marketing Campaign Bring Vitality Back to GNC?

While health and wellness retailer GNC isn’t as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in a different light by focusing on an asset more valuable…

Source: Ad Week – AD & Brand News

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

By |2020-01-23T16:23:14-05:00January 23rd, 2020|CPG, General|

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

It’s been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously announced plan to spin off Old Navy. The latest exit is marketing…

Source: Ad Week – AD & Brand News

Top Advertisers, Media Platforms Get Tough on Harmful Online Content

By |2020-01-23T15:03:59-05:00January 23rd, 2020|CPG, Data & Privacy|

Top Advertisers, Media Platforms Get Tough on Harmful Online Content

While they may be rivals on retail shelves, some of the world’s top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic Forum’s annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative to fight back against the flood of damaging content uploaded…

Source: Ad Week – Featured

What’s Your Fashion Footprint? ThredUp’s Quiz Will Tell You

By |2020-01-15T16:43:12-05:00January 15th, 2020|CPG, Sustainability|

What’s Your Fashion Footprint? ThredUp’s Quiz Will Tell You

Sustainability has become one of those buzzy terms in recent years that’s thrown around so often that it can start to feel meaningless–and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it’s true that clothing production has a huge environmental impact: 1.2 billion tons…

Source: Ad Week – AD & Brand News

Retailer Media Networks Are Coming, but Where Are They Coming From?

By |2020-01-14T06:30:20-05:00January 14th, 2020|Ad Tech & Mar Tech, Amazon, CPG|

Retailer Media Networks Are Coming, but Where Are They Coming From?

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only found additional revenue for other projects that may or may not…

Source: Ad Week – AD & Brand News

CPG Industry Shines in New Report on Brand Trust

By |2020-01-13T05:00:55-05:00January 13th, 2020|CPG, General|

CPG Industry Shines in New Report on Brand Trust

A handful of consumer staples are some of the most trusted brands out there, according to a new survey from Morning Consult. In the market research firm’s first annual Most Trusted Brands report, 12 familiar CPG names placed among the top 25 most trusted brands in America. From highest to lowest, they are Hershey’s (at…

Source: Ad Week – AD & Brand News