The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the glamorous world of media and