Brand Values

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster Depending on the moment (or the reader), Gwyneth Paltrow's content-meets-commerce brand Goop finds itself at the center of the internet's praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop's

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster2020-01-15T15:58:28-05:00

Volkswagen Bids Final Farewell to Beloved Beetle

Volkswagen Bids Final Farewell to Beloved Beetle With just hours left until the new year, Volkswagen is saying one last goodbye to its classic car via an elaborate send-off in Times Square. Created by Johannes Leonardo, the animated film "The Last Mile" will run on three screens in New York's epicenter during New Year's Eve

Volkswagen Bids Final Farewell to Beloved Beetle2019-12-31T06:00:40-05:00

6 Brands That Retooled Their Taglines in 2019

6 Brands That Retooled Their Taglines in 2019 Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps. Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine

6 Brands That Retooled Their Taglines in 20192019-12-25T06:30:43-05:00

Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose

Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose Of the many buzzwords and phrases that have infiltrated the world of marketing, "brand purpose," if not leading the pack, is most certainly in the top five. There are plenty of brands that make a compelling case, but understanding a brand's standing in the

Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose2019-12-17T14:33:56-05:00

Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad?

Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad? Perhaps thanks to that holiday ad highlighting the trials and tribulations of a stereotyped, societally acceptable Peloton Wife on a $2,400+ stationary bike, Bowflex's motivational ads with regular people that launched this summer are getting noticed again. Twitter users expressed how much they related to

Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad?2019-12-13T17:33:54-05:00

Nestle Pushes More Sugar Products Off Portfolio in Latest Sale

Nestle Pushes More Sugar Products Off Portfolio in Latest Sale In yet another sign that the consumer goods industry is trying to accommodate changes in consumer taste, Nestle just parted ways with H?agen-Dazs. In a deal worth $4 billion, Nestle announced plans on Wednesday to sell its U.S. ice cream division to Froneri, a joint

Nestle Pushes More Sugar Products Off Portfolio in Latest Sale2019-12-13T17:28:01-05:00

9 Times Brands Completely Missed the Mark

9 Times Brands Completely Missed the Mark Through trial and error, digital marketers have figured out that consumers are now looking for more of an authentic message when it comes to marketing. They want to know that you are being real with your advertisements and not just spewing lies in order to produce sales. It's

9 Times Brands Completely Missed the Mark2019-10-25T16:02:27-04:00

Stitching Together Distinct Marketing Teams at Calvin Klein

Stitching Together Distinct Marketing Teams at Calvin Klein Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under

Stitching Together Distinct Marketing Teams at Calvin Klein2019-10-02T05:55:55-04:00