February 2020

Cobie Smulders Is the Perfect Blockbuster Hero in Toyota’s Super Bowl Ad

By |2020-02-01T15:00:27-05:00February 1st, 2020|Auto, The Big Game|

Cobie Smulders Is the Perfect Blockbuster Hero in Toyota’s Super Bowl Ad

Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & Saatchi told the compelling story of eight-time Paralympic gold medalist Lauren Woolstencroft. Last year, the brand and agency partnered with…

Source: Ad Week – AD & Brand News

January 2020

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

By |2020-01-24T18:14:04-05:00January 24th, 2020|Auto, The Big Game|

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade, instead of pieced together by robots. Created by Goodby Silverstein & Partners, it felt like a classic car ad until the delightful punchline. Twenty-three years later,…

Source: Ad Week – AD & Brand News