The Biggest Tech Trends at CES 2023, According to Marketers Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to
Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece
Fiverr Rolls Out New Voice Cloning Tool That Lets Actors Offer Automated Samples Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to
How Deep Learning Can Help You Work Smarter, Not Harder These days, marketers and agencies using self-serve tools to buy and trade media are under a lot of pressure to deliver incredible results on smaller and smaller budgets. Manual optimization only compounds those difficulties--it takes forever, it is inconsistent and it is not scalable. However,
Second Batch of Snapchat Lenses Released for My Disney Experience App A second batch of Snapchat augmented reality lenses began rolling out on the My Disney Experience application for visitors of the Walt Disney World Resort in Orlando, Fla. The first group of lenses in the Camera Kit integration was unveiled during the Snap Partner
AI Tool Shows How Machine Learning Could Make Video Editing More Efficient A new AI tool is attempting to harness some of the recent advancements made in machine learning's video production capacities behind a sleek user interface. Sequel, a program from startup Runway ML, brings together various machine learning-enabled video editing functions like color correction,
Messenger From Facebook Rolls Out 360-Degree Background for Friends: The Reunion Friends: The Reunion makes its long-awaited debut on HBO Max Thursday night (May 27), and Messenger From Facebook is using augmented reality to incorporate fans into some of the show's most iconic moments. The application's new 360-degree immersive background will put fans in front
IAB Releases New Guidelines for AI’s Use in Digital Advertising As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers,
Q&A: How AI Is Expected to Have a Trillion Economic Impact by 2035 Artificial intelligence is expected to create more value for global businesses than the current worth of the entire United States economy over the next 15 years. That figure--$19.2 trillion--comes from an economic model commissioned for a new book called The AI Age
Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings As artificial intelligence becomes increasingly advanced, how many years out are we from machines being able to write mainstream commercials? It might seem like a fantastical notion or an academic exercise to some, but for copywriters and creative agencies, it's also an existential question
