December 2019

Infographic: Optimize Ads Through Select Features

By |2019-12-01T20:00:20-05:00December 1st, 2019|Agency of the Year, Artificial Intelligence, Data Points, Marketing Innovation, Mobile Video|

Infographic: Optimize Ads Through Select Features

From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative performance, like the optimal number of…

Source: Ad Week – AD & Brand News

November 2019

OpenAI Releases Fake Text AI Initially Deemed Too Dangerous Into the World

By |2019-11-08T15:33:52-05:00November 8th, 2019|Artificial Intelligence|

OpenAI Releases Fake Text AI Initially Deemed Too Dangerous Into the World

A cutting-edge machine learning system that generates fake news so convincing that its creators originally deemed it too dangerous to fully release to the public is now available for anyone to use. The research organization OpenAI published the full code for the text-generation program, called GPT-2, this week after finding “no strong evidence” that the…

Source: Ad Week – AD & Brand News

October 2019

Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

By |2019-10-22T18:00:06-04:00October 22nd, 2019|Artificial Intelligence, Leadership & Talent, Magazine|

Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

As a 14-year-old, Jason Snyder created his first commercial software–a system he described as a “party line for computer nerds in the ’80s.” “I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve,” he added. Snyder said he…

Source: Ad Week – AD & Brand News

September 2019

Chatbots Can Make as Many Sales as Humans

By |2019-09-29T07:00:24-04:00September 29th, 2019|Artificial Intelligence|

Chatbots Can Make as Many Sales as Humans

Chatbots can match the performance of proficient human salespeople–or outperform inexperienced ones fourfold–but only when customers are unaware they are conversing with artificial intelligence. That was the conclusion of a recent study published in academic journal Marketing Science in which researchers analyzed field data from outbound sales calls between bots or sales reps and 6,200…

Source: Ad Week – AD & Brand News

An AI Created This Portrait of Hunger in America by Analyzing 1,000 People in Need

By |2019-09-25T18:17:22-04:00September 25th, 2019|Ad of the Day, Artificial Intelligence, PSAs|

An AI Created This Portrait of Hunger in America by Analyzing 1,000 People in Need

A new PSA is using artificial intelligence to challenge people’s perceptions of hunger as a problem faced only by those living on the streets or in distant, underdeveloped countries. Instead, advocates say, hunger afflicts 37 million Americans, in the kinds of families you see around you each day. Relief group Feeding America teamed up with…

Source: Ad Week – AD & Brand News

As 2020 Election Nears, Twitter Bots Have Only Gotten Better at Seeming Human

By |2019-09-06T16:11:29-04:00September 6th, 2019|Artificial Intelligence, Politics|

As 2020 Election Nears, Twitter Bots Have Only Gotten Better at Seeming Human

Politics-focused Twitter bots that warped news coverage and online discussions of the 2016 election have only grown more sophisticated in the few years since, according to a new study from computer scientists at the University of Southern California. The researchers first identified about 250,000 Twitter accounts that posted political keywords during both the 2016 general…

Source: Ad Week – AD & Brand News

August 2019

IBM Serves Up an Ace With AI at the US Open

By |2019-08-29T14:30:57-04:00August 29th, 2019|Artificial Intelligence, Experiential, General|

IBM Serves Up an Ace With AI at the US Open

For anyone attending the U.S. Open, the tournament has become much bigger than simply watching the tennis matches. Between activations from American Express and all the different food concessions, there’s plenty of action happening off the courts, too. IBM, which helps the U.S. Tennis Association (USTA) power the website and mobile experience for the Open,…

Source: Ad Week – AD & Brand News

As Deepfakes Get Faker, What Does This Mean for Our Future?

By |2019-08-29T07:00:50-04:00August 29th, 2019|Artificial Intelligence, Think About This, Voice|

As Deepfakes Get Faker, What Does This Mean for Our Future?

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.” Late last year, I wrote about deepfakes and how, for about 200,000 years, we have relied on our eyes and ears to separate truth from lies…

Source: Ad Week – AD & Brand News