Amazon Advertising, Explained When 2019 wraps, Amazon's advertising business is projected to be more than 50% bigger than it was a year ago--when advertisers spent nearly $5 billion--as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that work with brands on the platform say Amazon's advertising ecosystem is itself
Amazon Tells Sellers They Can’t Use FedEx Ground Amazon has forbidden its third-party sellers from using FedEx ground delivery for Prime shipments starting this week, FedEx confirmed. That's according to the Wall Street Journal, which cited an email sent to merchants noting "a decline in performance heading into the final stretch of the holiday shopping
The NFL Teams Up With Amazon to Prevent Player Injuries The NFL isn't known for being easy on players' bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The
Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions' latest Programmatic Intelligence Report. Nearly half--46%--of the advertising professionals interviewed said they have used
No, Whole Foods Did Not Name Mitch McConnell Person of the Year In addition to sharing wine pairings and hacks for a stress-free Thanksgiving with its 4.4 million followers, Amazon's upscale grocery chain Whole Foods Market had to repeatedly clarify over the long weekend that it did not name Senate Majority Leader Mitch McConnell its
Amazon and Google Can’t Keep Up With Local Devices in China The U.S. has one of the most advanced smart speaker markets in the world, dominated by a who's who of Big Tech that includes Amazon, Apple and Google. That isn't necessarily the case abroad, though, particularly in the fast-growing Chinese market, where local players
Amazon is ‘Surprised’ the B JEDI Deal Went to Microsoft Late Friday, the Department of Defense (DOD) announced Microsoft--not Amazon--is the recipient of a cloud contract reportedly worth $10 billion that's been up for grabs for nearly two years. According to the New York Times, it's a ten-year deal to modernize the military's computer systems,
Would Amazon Spin Off AWS and Break Up the Company? Here’s the Case for and Against It If elected as the 46th president of the United States, Sen. Elizabeth Warren says her plan to break up Big Tech includes severing Amazon's Marketplace and Basics line of products from the company and reversing what she calls
Here’s How Amazon Will Impact the Entire Advertising Ecosystem We've been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon's continued expansion in advertising will have ripple effects far beyond the tech giants--and will be
Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real.
