January 2020

Amazon is Reportedly Developing a Hand-Scanning Payment Option

By |2020-01-19T15:03:23-05:00January 19th, 2020|Amazon|

Amazon is Reportedly Developing a Hand-Scanning Payment Option

Amazon is reportedly developing checkout terminals that will allow shoppers to pay by scanning the palms of their hands. That’s according to the Wall Street Journal, which cited people familiar with the matter. Amazon did not respond to a request for comment. The WSJ said Amazon is targeting the terminals, which link credit and debit…

Source: Ad Week – AD & Brand News

Retailer Media Networks Are Coming, but Where Are They Coming From?

By |2020-01-14T06:30:20-05:00January 14th, 2020|Ad Tech & Mar Tech, Amazon, CPG|

Retailer Media Networks Are Coming, but Where Are They Coming From?

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only found additional revenue for other projects that may or may not…

Source: Ad Week – AD & Brand News

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

By |2020-01-10T15:53:01-05:00January 10th, 2020|Ad Tech & Mar Tech, Amazon|

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

The Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere–and early partners concede the program is kind of a mess–agencies say they’re committed and brands are chomping at the bit. Early results from some beta API partners, which…

Source: Ad Week – AD & Brand News

December 2019

Analysts Share 5 Retail Predictions for What We Can Expect in 2020

By |2019-12-31T07:00:32-05:00December 31st, 2019|Amazon, Customer Experience, Data & Privacy, Retail|

Analysts Share 5 Retail Predictions for What We Can Expect in 2020

This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what they expect to see from retailers in 2020. Their responses run the…

Source: Ad Week – AD & Brand News

What Amazon Advertising Will Look Like in 2020

By |2019-12-27T06:30:53-05:00December 27th, 2019|Amazon|

What Amazon Advertising Will Look Like in 2020

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes in 2020, especially when it comes to data and insights. Amazon got a late start…

Source: Ad Week – AD & Brand News

5 Ways Amazon Changed Shopping in the 2010s

By |2019-12-23T07:00:31-05:00December 23rd, 2019|Amazon, Year in Review|

5 Ways Amazon Changed Shopping in the 2010s

If it wasn’t for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read more. But, since…

Source: Ad Week – AD & Brand News

Amazon Advertising, Explained

By |2019-12-17T07:00:01-05:00December 17th, 2019|Amazon, Programmatic|

Amazon Advertising, Explained

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago–when advertisers spent nearly $5 billion–as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that work with brands on the platform say Amazon’s advertising ecosystem is itself becoming more competitive…

Source: Ad Week – AD & Brand News

Amazon Tells Sellers They Can’t Use FedEx Ground

By |2019-12-16T16:32:59-05:00December 16th, 2019|Amazon|

Amazon Tells Sellers They Can’t Use FedEx Ground

Amazon has forbidden its third-party sellers from using FedEx ground delivery for Prime shipments starting this week, FedEx confirmed. That’s according to the Wall Street Journal, which cited an email sent to merchants noting “a decline in performance heading into the final stretch of the holiday shopping season.” Jonathan Weber, a third-party seller focused on…

Source: Ad Week – AD & Brand News

The NFL Teams Up With Amazon to Prevent Player Injuries

By |2019-12-06T15:05:17-05:00December 6th, 2019|Amazon|

The NFL Teams Up With Amazon to Prevent Player Injuries

The NFL isn’t known for being easy on players’ bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The NFL will work with Amazon’s cloud computing unit to develop…

Source: Ad Week – AD & Brand News

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

By |2019-12-03T16:38:21-05:00December 3rd, 2019|Amazon|

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report. Nearly half–46%–of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That’s down slightly from 48% in…

Source: Ad Week – AD & Brand News