September 2019

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

By |2019-09-09T16:28:42-04:00September 9th, 2019|Amazon|

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants–and will be felt by marketers, agencies and ad tech vendors alike….

Source: Ad Week – AD & Brand News

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

By |2019-09-05T17:10:45-04:00September 5th, 2019|Amazon, Climate Change, General|

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real. As fires continue to ravage the world’s largest rainforest, the…

Source: Ad Week – AD & Brand News

What a Clean Room Means for Amazon Advertising

By |2019-09-02T07:00:03-04:00September 2nd, 2019|Amazon|

What a Clean Room Means for Amazon Advertising

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior–and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record comment. However, Price Glomski, evp of emerging commerce…

Source: Ad Week – AD & Brand News

August 2019

Is Amazon Marketplace Out of Control?

By |2019-08-30T12:48:51-04:00August 30th, 2019|Amazon|

Is Amazon Marketplace Out of Control?

Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least that’s how it works in theory. But giving real estate to independent sellers comes with risks. We caught a glimpse of this when Walmart.com was listing pro-gun shirts…

Source: Ad Week – AD & Brand News