December 2019

The NFL Teams Up With Amazon to Prevent Player Injuries

By |2019-12-06T15:05:17-05:00December 6th, 2019|Amazon|

The NFL Teams Up With Amazon to Prevent Player Injuries

The NFL isn’t known for being easy on players’ bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The NFL will work with Amazon’s cloud computing unit to develop…

Source: Ad Week – AD & Brand News

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

By |2019-12-03T16:38:21-05:00December 3rd, 2019|Amazon|

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report. Nearly half–46%–of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That’s down slightly from 48% in…

Source: Ad Week – AD & Brand News

November 2019

No, Whole Foods Did Not Name Mitch McConnell Person of the Year

By |2019-11-30T14:31:36-05:00November 30th, 2019|Amazon, Publishers & Platforms|

No, Whole Foods Did Not Name Mitch McConnell Person of the Year

In addition to sharing wine pairings and hacks for a stress-free Thanksgiving with its 4.4 million followers, Amazon’s upscale grocery chain Whole Foods Market had to repeatedly clarify over the long weekend that it did not name Senate Majority Leader Mitch McConnell its 2019 Person of the Year. It was the monthly trade magazine WholeFoods…

Source: Ad Week – AD & Brand News

Amazon and Google Can’t Keep Up With Local Devices in China

By |2019-11-05T06:30:22-05:00November 5th, 2019|Amazon, Magazine, Voice Interaction|

Amazon and Google Can’t Keep Up With Local Devices in China

The U.S. has one of the most advanced smart speaker markets in the world, dominated by a who’s who of Big Tech that includes Amazon, Apple and Google. That isn’t necessarily the case abroad, though, particularly in the fast-growing Chinese market, where local players such as online commerce company Alibaba, search engine Baidu and consumer…

Source: Ad Week – AD & Brand News

October 2019

Amazon is ‘Surprised’ the $10B JEDI Deal Went to Microsoft

By |2019-10-26T16:16:35-04:00October 26th, 2019|Amazon|

Amazon is ‘Surprised’ the B JEDI Deal Went to Microsoft

Late Friday, the Department of Defense (DOD) announced Microsoft–not Amazon–is the recipient of a cloud contract reportedly worth $10 billion that’s been up for grabs for nearly two years. According to the New York Times, it’s a ten-year deal to modernize the military’s computer systems, much of which still operate on 1980s- and ’90s-era technology….

Source: Ad Week – AD & Brand News

Would Amazon Spin Off AWS and Break Up the Company? Here’s the Case for and Against It

By |2019-10-25T06:30:01-04:00October 25th, 2019|Amazon|

Would Amazon Spin Off AWS and Break Up the Company? Here’s the Case for and Against It

If elected as the 46th president of the United States, Sen. Elizabeth Warren says her plan to break up Big Tech includes severing Amazon’s Marketplace and Basics line of products from the company and reversing what she calls its anti-competitive acquisitions of Whole Foods and Zappos. At least four other candidates vying for the Democratic…

Source: Ad Week – AD & Brand News

September 2019

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

By |2019-09-09T16:28:42-04:00September 9th, 2019|Amazon|

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants–and will be felt by marketers, agencies and ad tech vendors alike….

Source: Ad Week – AD & Brand News

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

By |2019-09-05T17:10:45-04:00September 5th, 2019|Amazon, Climate Change, General|

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real. As fires continue to ravage the world’s largest rainforest, the…

Source: Ad Week – AD & Brand News

What a Clean Room Means for Amazon Advertising

By |2019-09-02T07:00:03-04:00September 2nd, 2019|Amazon|

What a Clean Room Means for Amazon Advertising

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior–and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record comment. However, Price Glomski, evp of emerging commerce…

Source: Ad Week – AD & Brand News

August 2019

Is Amazon Marketplace Out of Control?

By |2019-08-30T12:48:51-04:00August 30th, 2019|Amazon|

Is Amazon Marketplace Out of Control?

Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least that’s how it works in theory. But giving real estate to independent sellers comes with risks. We caught a glimpse of this when Walmart.com was listing pro-gun shirts…

Source: Ad Week – AD & Brand News