December 2019

Adweek Creative Leader of the Decade: Colleen DeCourcy

By |2019-12-03T07:54:21-05:00December 3rd, 2019|Agency of the Year, Leadership & Talent|

Adweek Creative Leader of the Decade: Colleen DeCourcy

For decades, top creative leaders often seemed measured both by the scope of their work and the size of their personalities. Their combination of swagger, tenacious vision and hands-on leadership styles ensured their fingerprints were on each campaign and their bios were replete with industry honors. But the 2010s were a new kind of decade,…

Source: Ad Week – AD & Brand News

Adweek Agency of the Decade: Droga5

By |2019-12-03T06:00:40-05:00December 3rd, 2019|Agency of the Year|

Adweek Agency of the Decade: Droga5

Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon. On the eve of 2020, one could argue the same question hovers over the agency–though it’s by no means a startup any longer. The New York-based…

Source: Ad Week – AD & Brand News

Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths

By |2019-12-01T20:00:51-05:00December 1st, 2019|Agency of the Year, Magazine|

Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths

In 2018, Wieden + Kennedy rose to the top of the industry. But there was one thing the agency hadn’t done: peak. Coming off a year of culture-rattling buzz around its work for Nike, W+K started 2019 in the unenviable position of having to surpass its own successes. Then it did, growing revenue at a…

Source: Ad Week – AD & Brand News

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

By |2019-12-01T20:00:49-05:00December 1st, 2019|Agency of the Year, Awards & Recognition, Magazine, Marketing Innovation|

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S. Army, a client it was forced to hand over the reins on after a nearly 15-year run. DDB won…

Source: Ad Week – AD & Brand News

Infographic: Optimize Ads Through Select Features

By |2019-12-01T20:00:20-05:00December 1st, 2019|Agency of the Year, Artificial Intelligence, Data Points, Marketing Innovation, Mobile Video|

Infographic: Optimize Ads Through Select Features

From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative performance, like the optimal number of…

Source: Ad Week – AD & Brand News