Adweek Creative Leader of the Decade: Colleen DeCourcy For decades, top creative leaders often seemed measured both by the scope of their work and the size of their personalities. Their combination of swagger, tenacious vision and hands-on leadership styles ensured their fingerprints were on each campaign and their bios were replete with industry honors. But
Adweek Agency of the Decade: Droga5 Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon. On the eve of 2020, one could argue the same question hovers over the agency--though it's by no means a
Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths In 2018, Wieden + Kennedy rose to the top of the industry. But there was one thing the agency hadn't done: peak. Coming off a year of culture-rattling buzz around its work for Nike, W+K started 2019 in the unenviable position of having
McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades
McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades "We screwed up," admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S.
Infographic: Optimize Ads Through Select Features From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative