November 2019

Why One Ikea Location Suddenly Has Quotes Around Its Name

By |2019-11-01T15:06:10-04:00November 1st, 2019|AdFreak, Experiential, Outdoor, Retail|

Why One Ikea Location Suddenly Has Quotes Around Its Name

Typically, seeing quotes around a brand name would make you understandably wary, in the same way you’d be reluctant to eat something that someone described with air-quotes as “food.” But with Ikea’s Wembley location in London, there’s a good–albeit a bit obscure–reason why the chain has put quote marks around its name on the front…

Source: Ad Week – AD & Brand News

October 2019

Here’s How You Write Ads for a Book About Writing Ads

By |2019-10-29T17:07:28-04:00October 29th, 2019|AdFreak|

Here’s How You Write Ads for a Book About Writing Ads

Most advertising books are written in retrospect, with the authors looking back on their successful careers, often through a filter of mildly infuriating nostalgia. But not Junior by Thomas Kemeny. It’s a guide to getting started in your creative career by a copywriter who’s still grinding away at his own. “Most advertising books are written…

Source: Ad Week – AD & Brand News

Keith Sweat Implores Old Spice to Leave This NFL Linebacker Alone in a Melodic Ceasefire Attempt

By |2019-10-23T15:04:28-04:00October 23rd, 2019|AdFreak|

Keith Sweat Implores Old Spice to Leave This NFL Linebacker Alone in a Melodic Ceasefire Attempt

Old Spice has started a multimedia war. Although that may sound a touch dramatic, we’re not sure what else you’d call a series of pointed attacks, cleverly cloaked in a campaign called “Sweat Defense.” And the target, NFL linebacker Montez Sweat, appears to have done little more than have a mildly unfortunate last name. The…

Source: Ad Week – AD & Brand News

Conoco’s 47-Minute Lo-Fi Mix Will Make You Fall in Love With Audio All Over Again

By |2019-10-21T08:00:49-04:00October 21st, 2019|AdFreak|

Conoco’s 47-Minute Lo-Fi Mix Will Make You Fall in Love With Audio All Over Again

We haven’t heard as much about it lately, but audio, especially ASMR, has had a moment over the past few years. From beer sounds featuring Zoe Kravitz to some genuinely bizarre things like 60 minutes of grilling meats for Applebee’s and Lynx’s, er, valiant effort to use the technique to illustrate “manscaping,” there have been…

Source: Ad Week – AD & Brand News

Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

By |2019-10-09T20:00:56-04:00October 9th, 2019|AdFreak, Legacy Brands|

Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

Some brands have to create dramatic advertising or packaging to make up for the incredibly bland true stories behind them. But not Smirnoff, whose vodka began as the hand-picked favorite of czars and then (to avoid the czars’ bullet-riddled fate) was spirited away on a decades-long, byzantine path to eventual global success. That history of…

Source: Ad Week – AD & Brand News

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

By |2019-10-08T16:48:42-04:00October 8th, 2019|AdFreak, Creative Disruption, Marketing Innovation|

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

Some days, you just don’t want to speak to anyone. Maybe it’s most days. Heck, maybe it’s every day of this soul-crushing dystopian timeline. Regardless, on those days, even minimal human interaction can sound like an obstacle you’re simply unwilling to languidly flop over. Burger King Finland has your back. Noting that Finns generally hate…

Source: Ad Week – AD & Brand News

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

By |2019-10-04T16:14:46-04:00October 4th, 2019|AdFreak, Creative Disruption, Marketing Innovation|

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

Branded content just got a lot meatier. Wendy’s this week released an entire tabletop role-playing game–including a custom gameplay system and fully developed campaign–built around its ongoing opposition to frozen meat. The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even…

Source: Ad Week – AD & Brand News

Burger King Mexico Pokes Fun at US Tourists With a Spicy Burger That’s ‘Only for Mexicans’

By |2019-10-03T18:27:40-04:00October 3rd, 2019|AdFreak|

Burger King Mexico Pokes Fun at US Tourists With a Spicy Burger That’s ‘Only for Mexicans’

American tourists in Cancun are rarely the most subtle visitors–though, admittedly, the local tourism economy does thrive off the crowd’s boisterous excess. Since such tourists can be easy to spot and are often somewhat vocal in their opinions, Burger King Mexico decided to let them try its newest menu item–the brand’s spiciest burger yet–and see…

Source: Ad Week – AD & Brand News

September 2019

EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’

By |2019-09-27T16:04:05-04:00September 27th, 2019|AdFreak, Gaming, Sports Marketing|

EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’

When athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”–until everyone else starts doing it too. In the new ad for EA’s FIFA 20 video game, London agency Adam&eveDDB turns this accusation into a badge of honor, showing athletes across soccer and other sports who’ve been questioned about…

Source: Ad Week – AD & Brand News

Mattel Releases Line of Gender-Neutral Creatable World Dolls

By |2019-09-26T16:33:12-04:00September 26th, 2019|AdFreak, Diversity & Inclusion|

Mattel Releases Line of Gender-Neutral Creatable World Dolls

This is not a Barbie doll. This is the new Creatable World doll. Going beyond the traditional Barbie tagline of “You can be anything,” the Creatable World doll is a high-fashion doll that is “designed to keep labels out and invite everyone in.” With the release of Mattel’s new gender-neutral dolls on Wednesday, the concept…

Source: Ad Week – AD & Brand News