January 2020

The News Provenance Project Wants to Save Journalism Using Blockchain

By |2020-01-24T06:30:05-05:00January 24th, 2020|Ad Tech & Mar Tech, Blockchain, Publishers & Platforms|

The News Provenance Project Wants to Save Journalism Using Blockchain

There’s a curious sense of irony that The New York Times R&D Lab is looking at an unrefined, if not undeveloped, technology to fix an industry beset by issues created by, well, technology. Over the past couple of years, The New York Times, working with IBM to create The News Provenance Project, has been looking…

Source: Ad Week – AD & Brand News

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

By |2020-01-23T16:49:26-05:00January 23rd, 2020|Ad Tech & Mar Tech|

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch. The online advertising giant will start implementing changes this month to Google App Campaigns (formerly known as Universal App Campaigns) within its…

Source: Ad Week – AD & Brand News

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

By |2020-01-17T06:30:06-05:00January 17th, 2020|Ad Tech & Mar Tech|

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not unexpected, at least among industry insiders, most will…

Source: Ad Week – AD & Brand News

Retailer Media Networks Are Coming, but Where Are They Coming From?

By |2020-01-14T06:30:20-05:00January 14th, 2020|Ad Tech & Mar Tech, Amazon, CPG|

Retailer Media Networks Are Coming, but Where Are They Coming From?

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only found additional revenue for other projects that may or may not…

Source: Ad Week – AD & Brand News

What Will Drive the Next Wave of M&A in Mar Tech?

By |2020-01-13T06:30:55-05:00January 13th, 2020|Ad Tech & Mar Tech|

What Will Drive the Next Wave of M&A in Mar Tech?

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, Luma Partners found, the number of media and mar-tech deals jumped to 351 in 2019,…

Source: Ad Week – AD & Brand News

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

By |2020-01-10T15:53:01-05:00January 10th, 2020|Ad Tech & Mar Tech, Amazon|

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

The Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere–and early partners concede the program is kind of a mess–agencies say they’re committed and brands are chomping at the bit. Early results from some beta API partners, which…

Source: Ad Week – AD & Brand News

December 2019

Taking Media In-House Is not a Case of One Size Fits All

By |2019-12-27T13:17:28-05:00December 27th, 2019|Ad Tech & Mar Tech, Programmatic|

Taking Media In-House Is not a Case of One Size Fits All

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional media agencies-the in-housing narrative has gone to and fro. In-housing, where a…

Source: Ad Week – AD & Brand News

How to Recalibrate Programmatic in 2020 With Renewed Purpose

By |2019-12-26T10:00:31-05:00December 26th, 2019|Ad Tech & Mar Tech, Programmatic, Voice, Year in Review|

How to Recalibrate Programmatic in 2020 With Renewed Purpose

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising…

Source: Ad Week – AD & Brand News

This Startup Wants to Give Everyone an Artificially Intelligent Version of Themselves

By |2019-12-18T15:46:05-05:00December 18th, 2019|Ad Tech & Mar Tech, Artificial Intelligence|

This Startup Wants to Give Everyone an Artificially Intelligent Version of Themselves

An eerily lifelike digital avatar of self-help guru Deepak Chopra holds forth about the “endless possibilities of meta-human” from a video screen. He’s an artificially intelligent clone from Silicon Valley-based AI Foundation. The startup wants to eventually digitize everyone in this manner, uploading the sum total of the subject’s recorded words and text output to…

Source: Ad Week – AD & Brand News

Advertisers Want to De-Risk Their Reliance on Google and Facebook

By |2019-12-13T06:30:30-05:00December 13th, 2019|Ad Tech & Mar Tech|

Advertisers Want to De-Risk Their Reliance on Google and Facebook

Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data makes them a privacy-compliant means of targeting. This puts the ad industry in a bind when it comes to effectively targeting online audiences, especially as the walled gardens, under…

Source: Ad Week – AD & Brand News