GumGum Closes Million Funding Round GumGum, an ad-tech company specializing in contextual advertising and hoping to capitalize on the decline of the cookie in online media, today announced a $22 million Series D funding round. Investor Morgan Stanley participated along with NewView Capital and UpFront. The new funding brings the company's total to $58.6 million,
The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these
How The New York Times Is Revising Its Digital Playbook As the digital media landscape has evolved over the past decade, many media companies have had to scramble as CPMs have failed to match up to offline rate cards. Additionally, online audiences have (for the most part) been conditioned to expect free content, a phenomenon
The News Provenance Project Wants to Save Journalism Using Blockchain There's a curious sense of irony that The New York Times R&D Lab is looking at an unrefined, if not undeveloped, technology to fix an industry beset by issues created by, well, technology. Over the past couple of years, The New York Times, working with
Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch. The online advertising giant will start implementing changes this month to
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward Some are calling it the "cookie-pocalypse." Others see it as a new dawn for the $565 billion global ad industry. What's certain is that Google Chrome's decision to phase out support for third-party cookies will affect everyone in the digital media industry.
Retailer Media Networks Are Coming, but Where Are They Coming From? Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only
What Will Drive the Next Wave of M&A in Mar Tech? After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, Luma Partners found, the
Brands and Agencies Are Bullish on New Walmart Advertising Partners Program The Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere--and early partners concede the program is kind of a mess--agencies say they're committed and brands are chomping
Taking Media In-House Is not a Case of One Size Fits All Sometimes it is better to take back control, while other times it's better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional
