September 2019

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

By |2019-09-13T14:19:58-04:00September 13th, 2019|Ad Tech & Mar Tech|

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the…

Source: Ad Week – AD & Brand News

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

By |2019-09-09T15:37:34-04:00September 9th, 2019|Ad Tech & Mar Tech, Data & Insights|

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption–if they don’t die out first. Artificial intelligence for marketing is at the peak of inflated expectations, while…

Source: Ad Week – AD & Brand News

AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

By |2019-09-05T18:03:34-04:00September 5th, 2019|Ad Tech & Mar Tech, Publishers & Platforms|

AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase of AppNexus, a company that was arguably the poster child for independent ad tech. Xandr’s sell-side toolset contains enhanced solutions for the automated trading of television ad space, a prospect that many have identified as the next wave…

Source: Ad Week – AD & Brand News