November 2019

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

By |2019-11-05T18:25:40-05:00November 5th, 2019|Ad Tech & Mar Tech|

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

Setting aside their differences of two years ago, LiveRamp and MediaMath today announced a tie-up that will see the former’s IdentityLink (IDL) integrated with the latter’s demand-side platform. While earlier squabbles may have hindered the (seemingly) Sisyphean task of developing a “neutral identity solution” to help independent ad tech compete with the walled gardens of…

Source: Ad Week – AD & Brand News

October 2019

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

By |2019-10-20T20:00:49-04:00October 20th, 2019|Ad Tech & Mar Tech, Magazine, Programmatic, Voice|

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online in marketing is already upon us, but I actually beg to…

Source: Ad Week – AD & Brand News

Here’s How Xandr’s TV Ad Tool Will Work After Clypd Acquisition

By |2019-10-18T16:49:51-04:00October 18th, 2019|Ad Tech & Mar Tech, Publishers & Platforms|

Here’s How Xandr’s TV Ad Tool Will Work After Clypd Acquisition

AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser. The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe’s biggest broadcaster RTL. In the purchase of Clypd, Xandr will acquire a company that had significant investment from…

Source: Ad Week – AD & Brand News

Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie

By |2019-10-16T06:30:33-04:00October 16th, 2019|Ad Tech & Mar Tech|

Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie

The “death of the third-party cookie” is a popular narrative shaping contemporary ad tech, with public inquisition into the extent of online targeting–and tracking–of consumers causing controversy. Like it or not, the use of cookies, pieces of software that direct the flow of online ad spend by tracking audiences, is at the core of the…

Source: Ad Week – AD & Brand News

Social Platforms Are Increasingly Experimenting With Audience Networks

By |2019-10-14T18:00:30-04:00October 14th, 2019|Ad Tech & Mar Tech, Magazine|

Social Platforms Are Increasingly Experimenting With Audience Networks

There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter–or Facebook or LinkedIn. Thanks to audience networks–partnerships that platforms have with third-party apps and publisher sites–companies can offer marketers the chance to expand targeting capabilities. In a lot of ways, they offer perks…

Source: Ad Week – AD & Brand News

How the CTV Sector Is Bracing Itself for the Upcoming Privacy Overhaul

By |2019-10-10T15:07:49-04:00October 10th, 2019|Ad Tech & Mar Tech|

How the CTV Sector Is Bracing Itself for the Upcoming Privacy Overhaul

Pick up just about any survey or predictions paper for the advertising industry in 2020, and it can all feel like a case of whiplash: excitement over connected television and caution around privacy legislation. As a measure of the technology’s growth, the few remaining publicly traded ad-tech companies used their latest earnings calls to speak…

Source: Ad Week – AD & Brand News

The Trade Desk’s First Chief Trust Officer on Providing Assurance in an Era of Uncertainty  

By |2019-10-08T08:00:06-04:00October 8th, 2019|Ad Tech & Mar Tech|

The Trade Desk’s First Chief Trust Officer on Providing Assurance in an Era of Uncertainty  

The Trade Desk has appointed Sandeep Swadia as its first evp, chief data and trust officer with his appointment coming at a time of massive flux–and some would say distrust–in the digital advertising ecosystem. Swadia, who was formerly CEO of White Ops during its 3ve takedown late last year, will be based out of New…

Source: Ad Week – AD & Brand News

September 2019

Making Sense of the 5 Major Holding Companies’ Data Offerings

By |2019-09-29T20:00:05-04:00September 29th, 2019|Ad Tech & Mar Tech, Magazine|

Making Sense of the 5 Major Holding Companies’ Data Offerings

If recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means for staking your claim. In April, Publicis bought Epsilon for $4.4 billion, less than a year after IPG agreed to purchase Acxiom for $2.3 billion. And in 2016,…

Source: Ad Week – AD & Brand News

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

By |2019-09-24T08:50:37-04:00September 24th, 2019|Ad Tech & Mar Tech, General|

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too. This week–which is also Advertising Week in New York City–will see The Trade Desk’s second-ever branded campaign rolled…

Source: Ad Week – AD & Brand News

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

By |2019-09-23T18:00:52-04:00September 23rd, 2019|Ad Tech & Mar Tech, Careers, Leadership & Talent, Magazine|

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the glamorous world of media and the hard-wired world of technology. That passion led her to…

Source: Ad Week – AD & Brand News