January 2020

A Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSA

By |2020-01-17T17:04:00-05:00January 17th, 2020|Ad of the Day, Climate Change|

A Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSA

A turtle family’s journey home will warm your heart as they wave goodbye to loved ones and “drive” through the ocean. And then your heart will break. In Aardman’s new animated film, the sea creatures deal with the usual travel issues–traffic, restless kids, directional mishaps–before coming in contact with the biggest obstacle: industrial destruction of…

Source: Ad Week – AD & Brand News

In Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-off

By |2020-01-15T16:38:40-05:00January 15th, 2020|Ad of the Day|

In Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-off

Whether it’s in the U.S. or China, Nike is all about outrunning tradition, a message that usually comes in the form of powerful athletic anthems centered on overcoming social stigma or presumed limitations. But for its first ad celebrating the Lunar New Year–an Eastern holiday Western brands are increasingly building cinematic spots around–Nike is having…

Source: Ad Week – AD & Brand News

In Apple’s Chinese New Year Spot, a Single Mom and Daughter Repair Their Broken Relationship

By |2020-01-13T16:47:49-05:00January 13th, 2020|Ad of the Day|

In Apple’s Chinese New Year Spot, a Single Mom and Daughter Repair Their Broken Relationship

For Chinese New Year, Apple has once again created a cinematic film to tell a poignant story about family. Following last year’s “The Bucket,” which featured a young, urban professional transporting a cumbersome gift after a visit home for the holidays, this newer narrative explores the generational differences between a young, progressive woman and her…

Source: Ad Week – AD & Brand News

Sexy Moments Get a Sweet Twist in Match’s Ads About Commitment

By |2020-01-07T16:20:32-05:00January 7th, 2020|Ad of the Day|

Sexy Moments Get a Sweet Twist in Match’s Ads About Commitment

Match is showcasing the cool side of commitment with a new ad campaign that somehow doesn’t make you hate the idea of dating again. The online dating platform has been a longtime contender in people’s search to find a forever plus one, trading casual hookups for long-term partnerships. Following an internal study that found 45%…

Source: Ad Week – AD & Brand News

December 2019

A Pair of Blundering Buddy Cops Can’t Get It Together in Hilarious New Škoda Ad

By |2019-12-27T13:13:58-05:00December 27th, 2019|Ad of the Day|

A Pair of Blundering Buddy Cops Can’t Get It Together in Hilarious New Škoda Ad

One has to give ?koda and Paris agency Rosapark some real credit for getting the previously oft-maligned carmaker some well-earned attention through its ads. Adweek’s 2018 International Agency of the Year takes the brand into some very quirky, odd and often funny places. A triumvirate of standout ads in recent years includes self-depreciation about the…

Source: Ad Week – AD & Brand News

Kylian Mbappé Shows Why He Could be the Next Face of Nike Soccer in New Spot

By |2019-12-23T16:13:25-05:00December 23rd, 2019|Ad of the Day|

Kylian Mbappé Shows Why He Could be the Next Face of Nike Soccer in New Spot

The men’s soccer world has long been dominated by two players: Cristiano Ronaldo and Lionel Messi, who have won 11 of the last 12 Ballon d’Or awards, given annually to the best player in the soccer world. That didn’t change in 2019–Messi won the award, while Ronaldo finished third–but at the ages of 32 and…

Source: Ad Week – AD & Brand News

In New Nike Ad, LeBron James Reflects on Legacy Beyond the Basketball Court

By |2019-12-19T15:59:54-05:00December 19th, 2019|Ad of the Day|

In New Nike Ad, LeBron James Reflects on Legacy Beyond the Basketball Court

In 2003, the basketball world focused on Akron, Ohio. No one had ever seen a high school player like LeBron James. The pressures of superstardom could crush many heralded young athletes, but James’ 17-year career managed to exceed even that exceptional hype. There was no confusion about who would be the first pick in the…

Source: Ad Week – AD & Brand News

Addressing Mental Health, Santa Questions the Outdated Choices of ‘Naughty or Nice’ for Kids

By |2019-12-17T18:26:18-05:00December 17th, 2019|Ad of the Day|

Addressing Mental Health, Santa Questions the Outdated Choices of ‘Naughty or Nice’ for Kids

For as long as we can remember, conceptualizing holiday giving for children has rested mainly on the binary ideas of naughty vs. nice. At a cursory glance, it’s a winning model: a child wants a new bike, said child refrains from fighting with their siblings or flaking on their homework and, voila, the child gets…

Source: Ad Week – AD & Brand News

Iggy Pop Narrates Darkly Humorous Ads About the Power of a Beach Visit

By |2019-12-16T17:29:49-05:00December 16th, 2019|Ad of the Day, Travel|

Iggy Pop Narrates Darkly Humorous Ads About the Power of a Beach Visit

We all know lying in the sun can take a lot of things off your mind. But just how much? A new campaign from London agency Uncommon hopes to provide the answer in cringe-inducing detail. The work is the agency’s first for U.K. booking site On the Beach and contrasts serene images of blissful vacationers…

Source: Ad Week – AD & Brand News

Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign

By |2019-12-12T17:08:03-05:00December 12th, 2019|Ad of the Day|

Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign

For those who enjoy a tipple or two, the night (or day–we’re not judging) may start out as a casual affair. Just a tiny bit of cheer, then it’s time to hang it up for the day. But when it comes to celebrating this time of year, that first drink could turn a happy event…

Source: Ad Week – AD & Brand News