January 2020

New “This Girl Can” Ad Tackles Periods, Motherhood and More

By |2020-01-14T04:30:32-05:00January 14th, 2020|Accounts, Women in Sports|

New “This Girl Can” Ad Tackles Periods, Motherhood and More

Health organization Sport England is back with another installment of “This Girl Can,” an ongoing campaign that shelves glossy, unrealistic depictions of women working out in favor of more relatable portrayals. Since its 2015 launch, the campaign has been lauded for showing women in all their sweaty, tired and imperfect glory mustering up the energy…

Source: Ad Week – AD & Brand News

December 2019

Deals, Diversity and Departures Defined These Agency Stories of the Year

By |2019-12-24T06:30:24-05:00December 24th, 2019|Accounts, Diversity & Inclusion, Year in Review|

Deals, Diversity and Departures Defined These Agency Stories of the Year

As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes are shaping advertising. Here’s what we heard. Click here for more…

Source: Ad Week – AD & Brand News

Agency Holiday Cards 2019, Part 2: A Batch of Our Favorite Creative Season’s Greetings

By |2019-12-20T15:22:14-05:00December 20th, 2019|Accounts, Year in Review|

Agency Holiday Cards 2019, Part 2: A Batch of Our Favorite Creative Season’s Greetings

Agency holiday cards keep rolling in, so we’re going to keep showcasing some of the best of 2019. You can find the link to our first roundup here. Aloysius Butler & Clark–The AB&C’s of Holiday Survival Aloysius Butler & Clark has created a holiday survival guide and care package to help us all get through…

Source: Ad Week – AD & Brand News

November 2019

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

By |2019-11-08T16:52:19-05:00November 8th, 2019|Accounts|

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on…

Source: Ad Week – AD & Brand News

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

By |2019-11-07T17:28:47-05:00November 7th, 2019|Accounts|

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company…

Source: Ad Week – AD & Brand News

October 2019

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry

By |2019-10-25T15:45:39-04:00October 25th, 2019|Accounts|

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry

Earlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman to MDC Partners’ Doner. As a result of the decision, WPP closed The Neighborhood, the dedicated unit the company created to service the Johnson & Johnson U.S. consumer business last year. WPP continues…

Source: Ad Week – AD & Brand News

September 2019

Wunderman Thompson Retains Creative Duties for Marine Corps

By |2019-09-20T13:58:40-04:00September 20th, 2019|Accounts|

Wunderman Thompson Retains Creative Duties for Marine Corps

The U.S. Marine Corps has chosen Wunderman Thompson Atlanta as its agency partner following a review. The move comes after the Marine Corps launched a government-mandated review last year. The decision means that WPP will retain the account, which was previously handled by J. Walter Thompson for more than 70 years. The agency merged with…

Source: Ad Week – AD & Brand News