Accounts

New “This Girl Can” Ad Tackles Periods, Motherhood and More

New “This Girl Can” Ad Tackles Periods, Motherhood and More Health organization Sport England is back with another installment of "This Girl Can," an ongoing campaign that shelves glossy, unrealistic depictions of women working out in favor of more relatable portrayals. Since its 2015 launch, the campaign has been lauded for showing women in all

New “This Girl Can” Ad Tackles Periods, Motherhood and More2020-01-14T04:30:32-05:00

Deals, Diversity and Departures Defined These Agency Stories of the Year

Deals, Diversity and Departures Defined These Agency Stories of the Year As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes

Deals, Diversity and Departures Defined These Agency Stories of the Year2019-12-24T06:30:24-05:00

Agency Holiday Cards 2019, Part 2: A Batch of Our Favorite Creative Season’s Greetings

Agency Holiday Cards 2019, Part 2: A Batch of Our Favorite Creative Season’s Greetings Agency holiday cards keep rolling in, so we're going to keep showcasing some of the best of 2019. You can find the link to our first roundup here. Aloysius Butler & Clark--The AB&C's of Holiday Survival Aloysius Butler & Clark has

Agency Holiday Cards 2019, Part 2: A Batch of Our Favorite Creative Season’s Greetings2019-12-20T15:22:14-05:00

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok,

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand2019-11-08T16:52:19-05:00

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly2019-11-07T17:28:47-05:00

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry Earlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP's Wunderman to MDC Partners' Doner. As a result of the decision, WPP closed The Neighborhood, the dedicated unit the company

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry2019-10-25T15:45:39-04:00

Wunderman Thompson Retains Creative Duties for Marine Corps

Wunderman Thompson Retains Creative Duties for Marine Corps The U.S. Marine Corps has chosen Wunderman Thompson Atlanta as its agency partner following a review. The move comes after the Marine Corps launched a government-mandated review last year. The decision means that WPP will retain the account, which was previously handled by J. Walter Thompson for

Wunderman Thompson Retains Creative Duties for Marine Corps2019-09-20T13:58:40-04:00