Two years ago, when Marriott International plunked down $13 billion to buy Starwood Hotels and Resorts Worldwide, it came into possession of the posh St. Regis and trendy W brands–and also an awkward stepchild named Sheraton. Sheraton’s problem wasn’t size. The well-known hotel brand had over 440 properties around the world, many of them prime…
Source: Ad Week – AD & Brand News