Brooklinen Debuts Spaces, an Online Marketplace for Bedroom Products
Many direct-to-consumer brands are starting to follow the traditional trajectory that legacy companies were once admonished for: Grow into as many tangential categories as possible. Allbirds started its business with footwear and now sells socks; Everlane launched with basic wardrobe staples and has since expanded into sneakers and other product categories. Brooklinen, the 5-year-old DTC…
Source: Ad Week – AD & Brand News