Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations–the American Association of Advertising Agencies and Digital Content Next–are devising a standardized means of analyzing sentiment on recognized news websites to…
Source: Ad Week – AD & Brand News