Blog

How B2B Marketers Can Enter the Circle of Trust

How B2B Marketers Can Enter the Circle of Trust Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing's Nick Nelson has shared, "trust is currency" and that trust is "arguably the most valuable currency in today’s B2B marketing environment." Studies continue to show

How B2B Marketers Can Enter the Circle of Trust2020-03-09T06:36:28-04:00

Infographic: A Day in the Life of a Modern Marketer

Infographic: A Day in the Life of a Modern Marketer No two days are the same in the modern world of marketing. There's no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek for a marketing pro is 40-49 hours, and many work

Infographic: A Day in the Life of a Modern Marketer2020-03-08T20:00:46-04:00

How Enforcing a Gender-Balanced Workplace Will Propel Brands Forward

How Enforcing a Gender-Balanced Workplace Will Propel Brands Forward Menswear brand Bonobos is run by a woman--me--and has an executive team that is dominated by women. For some, that may be surprising. After all, you might imagine that in order for us to truly understand our audience, cater to them and drive business results, we

How Enforcing a Gender-Balanced Workplace Will Propel Brands Forward2020-03-08T20:00:39-04:00

Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019

Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019 Every year for the past four years, Adweek's Arc Awards have honored the best in brand storytelling. And we find that each time, the bar is set higher and higher. As audiences become more sophisticated, the variety of platforms multiplies and the

Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 20192020-03-08T20:00:35-04:00

Why Agencies Should Be Placing Their Bets on Data, Talent and Tech

Why Agencies Should Be Placing Their Bets on Data, Talent and Tech Heading into 2020, agencies were facing a period of intense uncertainty about where they should invest their resources for future growth. Some might even say the threats to agency success were unprecedented--except that the same was true a decade ago. In 2010, the

Why Agencies Should Be Placing Their Bets on Data, Talent and Tech2020-03-08T20:00:27-04:00

How Do You Highlight the Frustration of Tampon Dispensers? Make Men Pay for Toilet Paper

How Do You Highlight the Frustration of Tampon Dispensers? Make Men Pay for Toilet Paper For decades, women have had to deal with infuriating, unreliable tampon dispensers in public restrooms, where if you're lucky enough to find one working, you're almost sure to find it out of stock. But all the frustrations about how (or

How Do You Highlight the Frustration of Tampon Dispensers? Make Men Pay for Toilet Paper2020-03-08T16:05:57-04:00

Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station)

Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station) Shell is giving itself a temporary name change for International Women's Day, a move that--while part of a larger effort to highlight women in leadership at the company--has been mocked and criticized by many in social media today for

Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station)2020-03-06T18:46:15-05:00

Instagram’s Coronavirus Efforts Mirror Those of Parent Company Facebook

Instagram’s Coronavirus Efforts Mirror Those of Parent Company Facebook Instagram detailed its efforts to keep its users safe and informed with regard to the coronavirus, which basically mirror those of parent company Facebook. We're working to keep the Instagram community safe and informed on COVID-19. Here's an update on some of the changes we've made

Instagram’s Coronavirus Efforts Mirror Those of Parent Company Facebook2020-03-06T18:05:50-05:00

Google Updates Its Coronavirus Efforts Both Inside and Outside of the Company

Google Updates Its Coronavirus Efforts Both Inside and Outside of the Company Google and Alphabet CEO Sundar Pichai detailed the company's efforts to deal with the coronavirus in a blog post Friday, based on an email he sent to employees earlier in the day. The company established a 24-hour incident-response team to stay in sync

Google Updates Its Coronavirus Efforts Both Inside and Outside of the Company2020-03-06T17:40:17-05:00

Better Living Is a Vicious Shame Cycle, So Just Eat a Whopper, Burger King Says

Better Living Is a Vicious Shame Cycle, So Just Eat a Whopper, Burger King Says You really should watch this ad from Burger King France. Or don't. It's entirely up to you, because, as the fast food giant says in 45 thoroughly relatable seconds, there's far too much unsolicited advice coming at you on any

Better Living Is a Vicious Shame Cycle, So Just Eat a Whopper, Burger King Says2020-03-06T17:32:00-05:00