Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’ The internet is a wonderful tool for information, but any researcher can tell you that it isn't always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New
5 Steps For Aligning B2B Brands With Customers’ Changing Needs When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a few years in
Heineken 0.0 Is Bringing Non-Alcoholic Beer to the Super Bowl In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. The conglomerate has finally let go of that categorical monopoly and Heineken is celebrating with
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. That being said, there’s an enormous difference between what
Warner Music Group Becomes Exclusive Distribution Partner of Drink Champs Podcast Warner Music Group is managing the exclusive distribution and licensing rights to Drink Champs' audio in a move that aims to grow the podcast's audience. Warner's in-house podcast network, Interval Presents, has an exclusive deal to distribute and market the audio form of Drink
Greenpeace Campaign Condemns Davos Delegates’ Private Jet Use Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event
5 Nonprofits Win Cannes Lions Sustainable Development Goals Award Funds Cannes Lions today announced the names of five recipients of its Sustainable Development Goals Lions funds. The nonprofits, chosen from last year's Lion Award-winning charities, each receive nearly $50,000 (45,372 Euros) to support their work. The pot of money is the sum of all the
1 Week Into 2023, This New York Times’ Wellness Newsletter Added 110K Subscribers On Jan. 1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk,
Upstream Outlines What is Next in Mobile Marketing in 2023 Martech specialist sets-up forward-thinking MNOs and Ecommerce brands for mobile marketing success Athens, London, Sao Paulo, 17 January 2023, – Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences
The Sweet Spot for Getting to Know B2B Influencers Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed. What motivates influencers to work with a B2B brand? Ann Handley, chief content officer at MarketingProfs,
