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Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

By |2019-11-07T17:28:47-05:00November 7th, 2019|Accounts|

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company…

Source: Ad Week – AD & Brand News

Papa John’s Leadership Change; Latest From Brandweek: Thursday’s First Things First

By |2019-11-07T06:45:55-05:00November 7th, 2019|First Things First|

Papa John’s Leadership Change; Latest From Brandweek: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Papa Johns Has a New CMO Let’s take a…

Source: Ad Week – AD & Brand News

Laura Fegley Joins OKRP as Chief Creative Officer

By |2019-11-07T06:00:47-05:00November 7th, 2019|General|

Laura Fegley Joins OKRP as Chief Creative Officer

O’Keefe Reinhard & Paul, the Chicago-based creative agency better known as OKRP, has appointed Laura Fegley as chief creative officer. Fegley takes on a role previously held by Matt Reinhard, who founded the agency seven years ago alongside CEO Tom O’Keefe and president Nick Paul. Reinhard will now step into a growth and innovation role…

Source: Ad Week – AD & Brand News

Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges

By |2019-11-07T05:40:00-05:00November 7th, 2019|Uncategorized|

Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges

Upstream to showcase its suite of mobile products at AfricaCom, Stand B30AfricaCom, Cape Town, S.A., November 7, 2019 — Upstream will demonstrate at this year’s AfricaCom how mobile operators in Africa can achieve a head start in addressing the industry’s upcoming challenges. The company will be showcasing its full platform stack that enables MNOs to generate digital revenue, offering mobile users on the continent uninterrupted, free and safe connectivity while efficiently helping operators monetize digital…

Source: RealWire

Source: Reel Wire – Mobile Advertising

Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges

By |2019-11-07T05:40:00-05:00November 7th, 2019|Uncategorized|

Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges

Upstream to showcase its suite of mobile products at AfricaCom, Stand B30AfricaCom, Cape Town, S.A., November 7, 2019 — Upstream will demonstrate at this year’s AfricaCom how mobile operators in Africa can achieve a head start in addressing the industry’s upcoming challenges. The company will be showcasing its full platform stack that enables MNOs to generate digital revenue, offering mobile users on the continent uninterrupted, free and safe connectivity while efficiently helping operators monetize digital…

Source: RealWire

Source: Reel Wire – Mobile Advertising

Citrus Ornge launches premium publishing lead generation offering

By |2019-11-06T04:00:00-05:00November 6th, 2019|Uncategorized|

Citrus Ornge launches premium publishing lead generation offering

Premium publishers can engage with the lucrative Equity Release sector, which topped £3 Billion in the UK this yearNovember 6 2019: Performance marketing, technology and publishing business Citrus Ornge today announces the launch of a premium publishing lead generation offering. Figures this year for Equity Release in the UK topped £3 Billion (a 19% increase on the previous year) and retirement planning, pensions and annuities are three of the areas where premium publisher clients have…

Source: RealWire

Source: Reel Wire – Internet Marketing

Airbnb to Sponsor 2020 Summer Olympics and Beyond: Report

By |2019-11-05T19:18:20-05:00November 5th, 2019|Travel|

Airbnb to Sponsor 2020 Summer Olympics and Beyond: Report

Airbnb is planning to enter into a global sponsorship deal with the International Olympic Committee, according to sources speaking with Sports Business Daily. The sponsorship is expected to run through the 2028 Olympic Games in Los Angeles, Sports Business Daily reported. While financial details were not disclosed, the deal could potentially go into the tens…

Source: Ad Week – AD & Brand News

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

By |2019-11-05T18:25:40-05:00November 5th, 2019|Ad Tech & Mar Tech|

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

Setting aside their differences of two years ago, LiveRamp and MediaMath today announced a tie-up that will see the former’s IdentityLink (IDL) integrated with the latter’s demand-side platform. While earlier squabbles may have hindered the (seemingly) Sisyphean task of developing a “neutral identity solution” to help independent ad tech compete with the walled gardens of…

Source: Ad Week – AD & Brand News

Adweek’s Grand Brand Genius; John Legend Explains Crissy Teigen’s Creativity: Tuesday’s First Things First

By |2019-11-05T06:45:19-05:00November 5th, 2019|First Things First|

Adweek’s Grand Brand Genius; John Legend Explains Crissy Teigen’s Creativity: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. John Legend Gives Us A Peek Into Chrissy Teigen’s…

Source: Ad Week – AD & Brand News

Rei Inamoto’s Agency Made a Splash Designing the NYC Ferry

By |2019-11-05T06:30:48-05:00November 5th, 2019|Magazine, Travel|

Rei Inamoto’s Agency Made a Splash Designing the NYC Ferry

Breaking through the clutter in New York is no easy task. Despite the challenges of navigating New York’s subway system and much-needed infrastructure upgrades, the design vocabulary and signage directing riders continue to endure. Massimo Vignelli’s visual map has been a subject of typography and design enthusiasts for years. And it is as timeless today…

Source: Ad Week – AD & Brand News