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This Sex Toy Company Learned What Not to Do When Building a Brand

By |2019-09-10T06:30:27-04:00September 10th, 2019|I'm With the Brand|

This Sex Toy Company Learned What Not to Do When Building a Brand

You have an idea. A product, even. Now what? How do you build a brand that brings customers in? We’re launching a new video series called I’m With the Brand, exploring the exhilaration and exhaustion of brand building, hosted by the founder and creative director of ad agency BigEyedWish, Ian Wishingrad. In our first episode,…

Source: Ad Week – AD & Brand News

Tide Goes Meta Again, Crashing Through the NFL, The Voice and Superstore

By |2019-09-09T19:01:11-04:00September 9th, 2019|Ad of the Day|

Tide Goes Meta Again, Crashing Through the NFL, The Voice and Superstore

Tide’s fourth-wall-breaking ad approach used to be limited to the Super Bowl, where the detergent brand’s messaging spilled across multiple parts of the broadcast in 2017 and 2018. But now, emboldened by the success of last year’s “It’s a Tide Ad” campaign, the brand is blurring more lines. On Sunday, as pro football season kicked…

Source: Ad Week – AD & Brand News

Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

By |2019-09-09T16:35:40-04:00September 9th, 2019|General|

Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

Samsung has found a curious yet amusing way to show off some of the features of its Galaxy Note 10 smartphone, which made its debut last month. In a campaign created by BBH New York, a young woman has an epiphany after stumbling across some alpacas for sale. With help from her trusty Galaxy Note…

Source: Ad Week – AD & Brand News

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

By |2019-09-09T16:28:42-04:00September 9th, 2019|Amazon|

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants–and will be felt by marketers, agencies and ad tech vendors alike….

Source: Ad Week – AD & Brand News

E! President Adam Stotsky Stepping Down

By |2019-09-09T15:44:40-04:00September 9th, 2019|Leadership & Talent, Programming & Performance|

E! President Adam Stotsky Stepping Down

E! Entertainment president Adam Stotsky is leaving the network, he announced Monday. Frances Berwick, president of NBCUniversal Cable Entertainment’s lifestyle networks, will assume Stotsky’s responsibilities while determining a replacement, and will be working with him on the transition. Stotsky joined E! in 2014 as general manager and was named president in 2016. He has been…

Source: Ad Week – AD & Brand News

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

By |2019-09-09T15:37:34-04:00September 9th, 2019|Ad Tech & Mar Tech, Data & Insights|

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption–if they don’t die out first. Artificial intelligence for marketing is at the peak of inflated expectations, while…

Source: Ad Week – AD & Brand News

Shopbop Celebrates 20 Years By Embracing What They Aren’t Known For—Brick and Mortar

By |2019-09-09T08:35:12-04:00September 9th, 2019|General|

Shopbop Celebrates 20 Years By Embracing What They Aren’t Known For—Brick and Mortar

Twenty years ago, a store called Bop opened its doors in Madison, Wis. Store founder Martha Graettinger thought the city’s residents–in particular, the students at the nearby University of Wisconsin, many of whom hailed from major metropolitan areas and outside the Midwest–were in need of a contemporary fashion boutique, according to The Badger Herald. The…

Source: Ad Week – AD & Brand News

Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

By |2019-09-09T08:06:52-04:00September 9th, 2019|General|

Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

One of the more notable elements in the marketing campaign for 2017’s It was the creation of a house from the story that was available for visitors to enter and explore. The Neibolt House, constructed on a Los Angeles street corner, was an immersive experience where people could be guided through the twists, turns and…

Source: Ad Week – AD & Brand News

Friends Turns 25; Twitter Bots Are Getting More Realistic: Monday’s First Things First

By |2019-09-09T06:45:59-04:00September 9th, 2019|First Things First|

Friends Turns 25; Twitter Bots Are Getting More Realistic: Monday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Go Inside the Friends 25th Anniversary Experience in New…

Source: Ad Week – AD & Brand News

On the 20th Anniversary of WWE’s Smackdown, W+K Celebrates Wrestling’s Fans

By |2019-09-06T18:16:04-04:00September 6th, 2019|AdFreak|

On the 20th Anniversary of WWE’s Smackdown, W+K Celebrates Wrestling’s Fans

Attitude Adjustment. Stone Cold Stunner. People’s Elbow. To many readers, this must seem like a string of nonsensical nomenclature. However, for many others, each of those names conjures up a very distinct image and a personality that comes with it. Those are all names of WWE finishing moves that became the calling card of some…

Source: Ad Week – AD & Brand News