The News Provenance Project Wants to Save Journalism Using Blockchain

By |2020-01-24T06:30:05-05:00January 24th, 2020|Ad Tech & Mar Tech, Blockchain, Publishers & Platforms|

The News Provenance Project Wants to Save Journalism Using Blockchain

There’s a curious sense of irony that The New York Times R&D Lab is looking at an unrefined, if not undeveloped, technology to fix an industry beset by issues created by, well, technology. Over the past couple of years, The New York Times, working with IBM to create The News Provenance Project, has been looking…

Source: Ad Week – AD & Brand News

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

By |2020-01-23T19:53:04-05:00January 23rd, 2020|Artificial Intelligence, The Big Game|

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

When we at Adweek launched our AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn’t know what to expect. Would it be funny? Insightful? Disturbing? Offensive? The answer to all of the above definitely proved to be “yes,” but the process of training an AI on such a…

Source: Ad Week – AD & Brand News

Can a New Marketing Campaign Bring Vitality Back to GNC?

By |2020-01-23T16:53:09-05:00January 23rd, 2020|CPG, General|

Can a New Marketing Campaign Bring Vitality Back to GNC?

While health and wellness retailer GNC isn’t as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in a different light by focusing on an asset more valuable…

Source: Ad Week – AD & Brand News

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

By |2020-01-23T16:49:26-05:00January 23rd, 2020|Ad Tech & Mar Tech|

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch. The online advertising giant will start implementing changes this month to Google App Campaigns (formerly known as Universal App Campaigns) within its…

Source: Ad Week – AD & Brand News

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

By |2020-01-23T16:23:14-05:00January 23rd, 2020|CPG, General|

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

It’s been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously announced plan to spin off Old Navy. The latest exit is marketing…

Source: Ad Week – AD & Brand News

Agency Network Plan A Expands With Four New Additions

By |2020-01-23T16:00:09-05:00January 23rd, 2020|General|

Agency Network Plan A Expands With Four New Additions

Alternative holding company Plan A, which was formed by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex in June 2018, has expanded by adding four new companies to its fold. Joining the agency network are: Tether, a Seattle design agency formed by industry veteran Stanley Hainsworth, who formerly led…

Source: Ad Week – AD & Brand News

Top Advertisers, Media Platforms Get Tough on Harmful Online Content

By |2020-01-23T15:03:59-05:00January 23rd, 2020|CPG, Data & Privacy|

Top Advertisers, Media Platforms Get Tough on Harmful Online Content

While they may be rivals on retail shelves, some of the world’s top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic Forum’s annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative to fight back against the flood of damaging content uploaded…

Source: Ad Week – Featured

CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet

By |2020-01-23T06:30:22-05:00January 23rd, 2020|Streaming & OTT|

CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet

The streaming space was wide open when CBS All Access debuted in 2014. As it becomes more crowded by the day, thanks to the likes of Amazon, Hulu, Disney+, Apple TV+ and of course Netflix, CBS All Access is prepared to deploy the biggest tool yet in its arsenal as it tries to not only…

Source: Ad Week – AD & Brand News