Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash

Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash

Barnes and Noble has pulled a set of reimagined classic book covers featuring diverse protagonists after the project prompted an online backlash, with critics calling it a superficial stunt. The campaign was a joint effort between the book chain’s store on Manhattan’s 5th Avenue, TBWAChiatDay and Penguin Random House, timed to commemorate Black History Month….

Source: Ad Week – AD & Brand News