B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers
Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite
Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to recently-released B2B buyer breakdown by job titles survey data. MarketingCharts
Podcasts start coming to Facebook next week
Facebook will begin rolling out a new podcast feature on June 22, offering podcast creators a new distribution channel, with features such as one minute promotional clips — to appear in a forthcoming podcasts tab — the social media giant recently announced. The Verge
TikTok Owner ByteDance’s Annual Revenue Jumps to $34.3 Billion
TikTok parent ByteDance saw a 93 percent jump in gross profit during 2020, with revenue more than doubling to $30 billion, the popular short-form social video platform that has seen increasing business interest recently announced in annual employee financial performance data. Wall Street Journal
Google Launches Search Console Insights
Google has launched a new feature to its Search Console product that presents audience data from Google Analytics combined with Search Console insights, to offer an expanded look at customer audiences, the search giant recently announced. Search Engine Journal
YouTube Will Now Enable Creators To Add Midrolls, End Screens and Captions While Their Video Is Processing
Google-owned YouTube has released a new time-saving feature in its YouTube Studio that will smooth workflow for marketers by allowing users to perform more tasks while the initial video uploading process is underway, the firm recently reported. Social Media Today
More Advertisers Envision Return to In-Person Events
17 percent of advertisers plan to resume sponsoring in-person events in the final quarter of 2021, while 16 percent say they plan to do so in the first quarter of 2022, according to newly-released survey data. The survey also showed that some 10 percent of advertisers say that they have no plans to resume sponsoring in-person event. MarketingCharts
Augmented Reality Market to Hit $175B by 2026: ABI Research
The global augmented reality (AR) and mixed reality (MR) market will top $175 billion by 2026, with almost 28 million smart glasses expected to ship by then, according to recently-released forecast data of interest to digital marketers. AV Network
Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom
Spotify has begun launching Greenhouse, its Clubhouse-life mobile app offering with features that can also turn live audio conversations into podcasts on the Spotify platform, the firm recently disclosed. Spotify also plans to eventually infuse targeting recommendations and additional Spotify-specific functionality into Greenhouse. TechCrunch
LinkedIn bets on remote events, investing in $5 billion-plus virtual platform company Hopin
Microsoft-owned LinkedIn (client) has invested in virtual conference technology firm Hopin, in a push to allow customers to extend the reach of their live events onto LinkedIn with new immersive experiences, Hopin recently announced. CNBC
Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022
Advertising spending worldwide in 2021 is expected to jump by 10.6 percent, with an 8.2 percent increase forecast for 2022, according to recently-released global ad spend forecast data of interest to online marketers. The figures represent a strong rebound from the 5.2 percent decrease seen in 2020. MediaPost
ON THE LIGHTER SIDE:
A lighthearted look at the “the next big thing in marketing” by Marketoonist Tom Fishburne — Marketoonist
Microsoft’s best Cannes Lions-winning ads and campaigns — AdAge
TOPRANK MARKETING & CLIENTS IN THE NEWS:
Lee Odden — B2B Influencer Marketing with Lee Odden [Podcast] — Pam Didner
Lee Odden — What’s Trending: Innovations in B2B Marketing — LinkedIn (client)
Have you found your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.
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