We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or
Earlier this week we announced the Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the
You’ve pulled out all the stops and organized a great event. Now how are you going to make it a sellout? Whether you host an open house, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. According to Eventbrite, event-related emails generated open and clickthrough rates
The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was
Building your email list just became a whole lot easier. We’re excited to introduce VerticalResponse Pop Ups. Now you can enhance your website or landing pages with customized pop-up forms that capture email sign-ups and sync seamlessly with your VerticalResponse contact lists — so you can quickly follow up with new subscribers. What are VerticalResponse
Email Automation helps service-based business owners like you connect with your customers and drive results in a timely, personalized, relevant way. You set up a series of timed emails that are automatically delivered based on predefined triggers, such as whether or not contacts have opened or clicked a link in an email. Instead of poring over
Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on YouTube: Measure Matters. Hosted by Analytics Advocates Krista Seiden and Louis Gray, the series
The European Union’s General Data Protection Regulation (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your small business while remaining in compliance. Who needs to pay attention to GDPR? Nearly everyone.
A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP for an event, a compelling CTA can get the job done. While
