As a business owner, time is valuable and — unfortunately — often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountable feat. A few small changes can produce big results in email engagement, social posts and
When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find
Are you ready to rev up your marketing engine? Email can give your business the boost it needs to zoom ahead of the competition. In a digital landscape crowded by companies trying to grab consumers’ attention and hoping that people will engage with their brands online, email communications are a direct line to your target
We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.That’s why we’re announcing Google Measurement
Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon and help you understand the
Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your
This post originally appeared on the Inside AdWords blogThe ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done.In just one hour, we’ll share how
A small business can’t sustain itself if it isn’t attracting new customers. Lead generation is the key to growth and generating more sales. While there are many effective ways you can approach this ongoing mission to reach new prospects, embedding VerticalResponse Pop Ups that collect visitors’ email addresses into your website or Landing Pages is one of
Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements. Join the conversation at #GoogleMarketingLive. Source: Google Analytics
Later this week, things will look a little different here at VerticalResponse. We’re excited to announce that we’re updating the app’s interface and design to make email marketing even faster and easier than before. Here are a few of the exciting changes: Cleaner interface We’ve streamlined the app’s interface, so you can quickly locate the
