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So far Yancy has created 135 blog entries.

February 2018

4 follow-up emails retailers should be sending

By | 2018-02-20T09:01:09+00:00 February 20th, 2018|News|

As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you [...]

5 tips to improve nonprofit emails

By | 2018-02-13T09:02:19+00:00 February 13th, 2018|News|

It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool. Email marketing accounted for 26 percent of all [...]

5 A/B testing tips for click-worthy subject lines

By | 2018-02-08T09:01:00+00:00 February 8th, 2018|News|

Nearly half of email recipients decide whether to open or discard an email based on the subject line alone. If your subject lines aren’t compelling, they could be overlooked, ignored or (gasp) sent straight to the [...]

January 2018

Get the customer insights you need: Introducing Surveys

By | 2018-01-30T09:00:47+00:00 January 30th, 2018|News|

VerticalResponse is dedicated to developing tools that enable our users to create and send higher-performing email campaigns. From our updated email editor to the more recent Test Kit release, it’s our mission to help business owners reach [...]

Get answers to all your newsletter questions

By | 2018-01-25T09:01:04+00:00 January 25th, 2018|News|

A newsletter is one of the most important building blocks of your email marketing program. Well-executed, email newsletters tell the story of your business in a way that keeps your readers informed and interested — [...]

Romance your readers with email valentines

By | 2018-01-23T09:01:33+00:00 January 23rd, 2018|News|

February is the perfect time of year to show a little love to your customers. After all, Valentine’s Day is one of the busiest shopping days of the year. Last year, consumers spent an average [...]

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