About Yancy

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So far Yancy has created 169 blog entries.

May 2018

Introducing Advanced Analysis in Google Analytics 360

By | 2018-05-17T11:00:00+00:00 May 17th, 2018|News|

In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those insights into better customer experiences.  Today we’re excited to announce Advanced [...]

40 sun-sational subject lines for summer

By | 2018-05-15T09:00:31+00:00 May 15th, 2018|News|

As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods [...]

5 A/B tests you can start running today

By | 2018-05-10T09:00:53+00:00 May 10th, 2018|News|

When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As [...]

Getting started with Email Automation

By | 2018-05-07T19:45:53+00:00 May 7th, 2018|News|

Your customers want to read your emails. In fact, 72 percent of people prefer that companies communicate with them through email. But sending out campaigns on a consistent basis, and building relationships with your audience [...]

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