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So far Yancy has created 179 blog entries.

Creating effective customer satisfaction surveys

Successful businesses share a number of common characteristics, but one of the most important is satisfied customers. Luckily, you don’t have to be a mindreader to discover what your customers want — you simply have to ask them. One of the best ways to do this is by using surveys. Customer satisfaction surveys are always

Creating effective customer satisfaction surveys2018-10-25T08:00:54-04:00

Email marketing turns 40: Here’s how it still benefits your business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products and services, and ultimately drive business. Email marketing has evolved significantly over the past

Email marketing turns 40: Here’s how it still benefits your business2018-10-18T08:00:32-04:00

Avoid a nightmare on email street: Create a haunting Halloween campaign

Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple picking and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 175 million Americans plan to celebrate Halloween this year, according to the

Avoid a nightmare on email street: Create a haunting Halloween campaign2018-10-11T11:00:16-04:00

Clothing boutique designs unique email marketing strategy

Paulette Kirk Kasmer, owner of Polka Dot Parlor, encourages her customers to express themselves through fashion. “The store is all about looking good and feeling good,” she says. Based in Bristol Borough, Pennsylvania, the quirky boutique boasts an eclectic mix of vintage clothing and kitschy accessories. Although Kasmer is a whiz at curating inventory —

Clothing boutique designs unique email marketing strategy2018-10-09T08:00:54-04:00

Email marketing funnel: Matching message to buyer journey

What is an email funnel? Great question. Like a marketing funnel, an email funnel is a method of attracting potential customers and converting them to established customers through email. This method works well because you can control the messages your email recipients receive, unlike social media where content can get lost in the mix or

Email marketing funnel: Matching message to buyer journey2018-10-03T08:00:55-04:00

Your guide to standing out this holiday season

As you probably already know, marketing not only helps drive sales but also builds relationships with your customers, improves the reputation of your business and can even foster growth.  That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed and ready to spend, making them

Your guide to standing out this holiday season2018-10-02T08:00:12-04:00

Five tips for writing a stellar promotional email

Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you offering? Whom are you offering it to? What do you want

Five tips for writing a stellar promotional email2018-09-27T09:00:59-04:00

Free holiday email examples to jump-start your campaigns

Need to jump-start your email marketing creativity? Inspire your own stand-out seasonal emails in minutes with our gorgeous and free holiday email examples. No need to stare at a blank screen, waiting for email inspiration to strike. Use these themed email examples as a starting point for all your end-of-year holiday campaigns: Halloween, Veterans Day,

Free holiday email examples to jump-start your campaigns2018-09-20T15:59:56-04:00

Design effective emails from head(er) to foot(er)

What to know about email header and footer design Email marketing is a great way to communicate with your subscribers, engage readers and improve conversion rates. Often, the first thing that comes to mind is the bulk of the email (the body), but there are other crucial parts to a successful email. Let’s dive in, head

Design effective emails from head(er) to foot(er)2018-09-17T19:12:39-04:00

How to write catchy headlines that grab attention

Writing a strong subject line will get your email noticed and opened, but it won’t ensure that your important message is read. For that, you need an irresistible headline. Every headline is a hook that pulls readers deeper into your content and leads them straight to your call to action, so you’ll want to take the time to write the very best.

How to write catchy headlines that grab attention2018-09-13T11:15:33-04:00