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So far Yancy has created 179 blog entries.

Our top 25 posts of 2018

2019 is almost here. But before that ball drops, we’re taking some time to reflect on the past year and the content that our readers loved. After reviewing all of our articles, we put together this list of our 25 most popular posts: 5 cool photo apps to make your images pop — Want to incorporate a

Our top 25 posts of 20182018-12-28T08:00:33-05:00

10 tips for attracting last-minute holiday shoppers

The last days leading up to the holidays may seem like a lull, but don’t be fooled. A rush of last-minute shoppers will soon be hitting the stores in search of holiday gifts. Make sure they visit your business with these fashionably late, but absolutely fabulous marketing tips: 1. Create a gift guide Since time is of the essence,

10 tips for attracting last-minute holiday shoppers2018-12-18T08:00:59-05:00

Start the countdown: 20 New Year’s Eve and 19 New Year’s Day subject lines

In the midst of holiday celebrations and resolution creation, don’t forget to toast to the emails of years past. While it’s out with the old and in with the new year, the creative subject lines you craft right now can set the stage for a bang-up year of email marketing. Next to your 2019 goals, jot down

Start the countdown: 20 New Year’s Eve and 19 New Year’s Day subject lines2018-12-14T08:00:35-05:00

Guide to Social Media Marketing

Did you know that more than 3 billion people around the world use social media every month? While many turn to social networks like Facebook and Twitter to stay in touch with friends and family, almost 40 percent of users follow their favorite brands on social media. Now that more and more consumers are learning about businesses and interacting with them

Guide to Social Media Marketing2018-12-11T08:00:45-05:00

40 hot holiday subject lines

During the holiday season, coming up with an attention-grabbing subject line is almost as challenging as finding the perfect gift for everyone on your shopping list. With Christmas promotions and other holiday messages flooding inboxes, it takes a little more effort to make sure your subject lines shine merry and bright. To help your business

40 hot holiday subject lines2018-12-04T20:09:53-05:00

Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday. According to the National Retail Federation and Forbes, more than 174 million people shopped over the five-day Thanksgiving weekend in 2017, spending an average of $335 apiece. The data also reveals that one-third of

Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday2018-11-13T09:00:49-05:00

45 Thanksgiving weekend subject lines worth falling for

The end of the year is stuffed with holidays — such as Black Friday and Small Business Saturday — that you’ll want to prepare for. And the handful of days after Thanksgiving are particularly full of notable occasions that drive customer traffic and generate revenue or donations. Here’s how to take advantage of the busiest weekend of

45 Thanksgiving weekend subject lines worth falling for2018-11-12T08:00:52-05:00

Stand out on Small Business Saturday with free downloadable graphics

Small Business Saturday — the Saturday after Thanksgiving, or Nov. 24, 2018 — is about celebrating entrepreneurs, mom-and-pop stores and the unique businesses that help our communities thrive. And with millions of people shopping small each year (108 million in 2017 alone), you’ll need compelling marketing materials to attract their attention and business. That’s why

Stand out on Small Business Saturday with free downloadable graphics2018-11-06T08:00:06-05:00

10 ways to prepare for Small Business Saturday

Whether you’re a seasoned Small Business Saturday pro or hearing about it for the first time, customers care about the Saturday following Thanksgiving. On Nov. 24, 2018, thousands of consumers will show their support for small businesses. For encouragement and motivation leading up to the big day, see what research says about these consumers: Do consumers

10 ways to prepare for Small Business Saturday2018-11-02T08:00:33-04:00

5 marketing tips to attract local customers

Looking to boost your local search results with a better online presence?  Our teammates at Deluxe have partnered with SCORE to host a free webinar, 5 Marketing Tips to Attract More Local Customers, on November 15, 2018, at1:00 p.m. EST. Register today to learn how small businesses can bring in more customers beyond relying on

5 marketing tips to attract local customers2018-11-01T08:00:42-04:00