Brands Pivot After SXSW Cancellation; Working from Home Without Losing Your Mind: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you
14 Search Marketing Influencers at Top B2B Brands Search marketing strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its ultimate success that may surprise you. Leading the search engine optimization (SEO) program for a major brand is a vital role that’s only taken on
Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing? With the number of coronavirus cases multiplying by the day, the media is overflowing with coverage of the epidemic, especially the toll it's now taking on the economy. The virus has already had a demonstrable impact on business, from
5 Lessons Burger King Learned by Unleashing the Moldy Whopper In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof."
13 Amazing Free Chrome Extensions For SEO Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools
Coach’s CEO Is Leaving the Company, and Tapestry’s CEO Is Stepping In Tapestry ended the day with some big news: Joshua Schulman, the CEO and brand president of Coach, is leaving the company. Tapestry, which also owns Kate Spade and Stuart Weitzman, announced that its chairman and CEO, Jide Zeitlin, will oversee Coach on an
Holding Company Stocks Drop 7.5% as Outbreak and Volatility Rattle the Market The coronavirus crisis and an oil price war between Saudi Arabia and Russia is accelerating an economic slide that is spooking investors in just about every industry. On Monday, trading was halted on the New York Stock Exchange for 15 minutes so investors
From Social Media at CNN to Editor in Chief at Glamour, Samantha Barry Remains a Storyteller Samantha Barry's diverse, globe-trotting professional path in communications may have had its start at a radio station in Dublin in the early aughts, but she thinks her career began to unofficially flourish much earlier than the experiences she has
Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It On a recent winter afternoon, Tom Nelson looks over the display of luggage at Zero Halliburton's flagship store in Manhattan. There's nothing flashy about the place or its cases, which rest atop spindly black-metal stands below the trained gaze of spotlights. But the one
We’ve Been Hearing About Drone Delivery for Years. So Where Are All Those Drones? It was nearly four years ago when 7-Eleven announced it completed the first autonomous drone delivery in the U.S. A few months later, Amazon's Prime Air completed its first drone delivery in England. And while Amazon executive Jeff Wilke said he
