There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek's first-ever Challenger Brands issue [...]
Sometimes it feels like Amazon is taking over the world--or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, [...]
Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is turning into a [...]
A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo [...]
Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and [...]
There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek's first-ever Challenger Brands issue [...]
Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends [...]
On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in [...]
Hispanics are ready for your love. Brands that recognize Hispanics and play a positive role in their community will be rewarded. This is a key finding of the first annual Hispanic Barometer conducted among 2,579 [...]
The former ad sales executive who brought you "The Walking Dead" and "Breaking Bad" is leaving AMC to spearhead the revamped Fox broadcast network.In a deal that Fox announced late Friday evening, longtime AMC president [...]