Twitter Explains Its Approach to Tweets by World Leaders
Twitter provided an update on its principles and approach to controversial tweets by world leaders, but its update was more of a blanket response to future decisions, as no actual policy changes were implemented. The social network said in a blog post that while yes-or-no binaries represent the ideal situation, these issues are often far…
Source: Ad Week – AD & Brand News
Dunkin’ CMO Tony Weisman Steps Down
Tony Weisman, Dunkin’s chief marketing officer, is stepping down from the role after only two years. In a post on LinkedIn, and then followed up by a corporate announcement, Weisman, whose last day will be Dec. 1, reflected on his accomplishments at the company, writing, “I am proud of what we accomplished over the past…
Source: Ad Week – AD & Brand News
Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase
Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters. That’s changing quickly. At the end of August, Adidas released a new clothing line featuring Fortnite…
Source: Ad Week – AD & Brand News
Instagram Further Tightens Third-Party Access to User Data
Instagram is deprecating its Basic Permission, which enables applications to read users’ profile information and media, on March 2, 2020, in favor of its new Basic Display API (application-programming interface). The Facebook-owned photo- and video-sharing network said this marks the last update related to the Graph API migration it initially revealed in August 2017. The…
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Mozilla Shares 28 User Stories of YouTube’s Recommendations Engine Leading Them Astray
Nonprofit Mozilla unveiled the YouTube Regrets website Tuesday to share 28 instances where the Google-owned video site’s recommendations engine led people “down bizarre and dangerous paths,” as vice president of advocacy Ashley Boyd put it in an email. Mozilla said it asked people for their #YouTubeRegrets and received hundreds of responses with tales of content…
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Nicole Kidman and Charlize Theron Take on Fox News in Bombshell Movie Trailer
Just a few months after Hollywood first tackled former Fox News CEO Roger Ailes and the sexual harassment allegations that led to his downfall, another project is playing out the controversy on the big screen. The upcoming movie Bombshell, which centers on the sexual harassment allegations made against Ailes by several female employees, dropped a…
Source: Ad Week – Featured
LinkedIn Adds 3 New Features for Page Admins
LinkedIn added three features to its pages Tuesday: employee notifications, kudos/team moments and a completion meter. Senior director of product management Rishi Jobanputra detailed the professional network’s quarterly release for pages in a blog post. Brands can now help drive engagement on their public LinkedIn posts by alerting employees as soon as new content goes…
Source: Ad Week – AD & Brand News
The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch
An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic drawing toy during a recent phone interview. “If you practice, you will get better,” she said. “And it makes you feel proud when you’ve finished.” Biran, vp, marketing and global business lead…
Source: Ad Week – AD & Brand News
Social Platforms Are Increasingly Experimenting With Audience Networks
There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter–or Facebook or LinkedIn. Thanks to audience networks–partnerships that platforms have with third-party apps and publisher sites–companies can offer marketers the chance to expand targeting capabilities. In a lot of ways, they offer perks…
Source: Ad Week – AD & Brand News
Spotify Helps Bring Me the Horizon Fans Customize Their T-Shirts
Grammy Award-nominated Sony Music Entertainment artists Bring Me the Horizon are adding a dash of Spotify to the process of enabling their fans to purchase customized T-shirts. Fans of the band can go to the Amo in Colour website and login with their Spotify credentials, after which they will be prompted to choose their six…
Source: Ad Week – AD & Brand News