Payless Inc. is liquidating its U.S. and Puerto Rico stores and shutting down its online operations as the upheaval in the retail industry claims its latest victim.The discount shoe chain is starting liquidation sales on [...]
Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel, reports Automotive News.The three 60-second TV spots [...]
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs. The post Kochava launches deterministic attribution for mobile [...]
Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller [...]
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more [...]
Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G League and NBA 2K League [...]
New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, [...]
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to [...]
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to [...]
Welcome to the Hall of FameThe American Marketing Association of New York named Unilever's Keith Weed, Adobe's Ann Lewnes and DDB Worldwide's Wendy Clark as the 2019 inductees to its Marketing Hall of Fame. The [...]