Adweek Podcast: Where Are All the CMOs Going? Last week, five chief marketers made their exits, including Walgreens' Patrick McLean, IBM's Carla Pi?eyro Sublett, TikTok's Nick Tran and Popeyes' Bruno Cardinali. On this week's episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads
Agency Highsnobiety Just Put TikTok’s Favorite Trainspotter in the Conductor’s Seat for Gucci Francis Bourgeois has charmed the internet with his innocent and undeniable love for a hobby that most would otherwise find mundane: trainspotting. Apparently, watching a guy with a charming English accent yell out with joy after receiving a highly-anticipated honk from conductors
Reddit Adds 4 Members to Executive Team The executive team at Reddit has grown by four following one new hire and three promotions that were revealed Monday. Carla McIntosh joined the company as vice president of global talent acquisition. She comes from Google, where she served as U.S. head of talent acquisition for its U.S.
MSCHF Asks Corporate Lawyers to Start Their Engines With ‘Cease & Desist Grand Prix’ If you're a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you'd wholeheartedly avoid. But if you're gutsy creative collective MSCHF, you not
Can Super Bowl Ads Make Expedia Group the Nike of Travel? Expedia is old enough to remember when tech companies like Pets.com and Electronic Data Systems bought Super Bowl ad time. At more than 25 years old, however, it also knows that it has to adapt if it wants to remain more relevant than those
Google tests favicons in text ads Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Please visit Search Engine Land for the full article. Source: Search Engine Land
Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable and engaged in a
Structured Data Vs. Unstructured Data: How to Make This Work for Your Website When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data
Best Auto Dialer Software Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Want to jump right to the point? Nextiva is my top pick for the best auto dialer software. You’re making a lot of calls, but leads aren’t converting and agents
10 Brilliant Social Ad Strategies to Outsmart Your Competition [Free Webinar on January 25th] Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and
