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Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession

Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially,

Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession2022-10-11T19:00:00-04:00

Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced

Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece

Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced2022-10-11T18:40:00-04:00

Call of Duty Rounds Up a Squad of Stars in New Ad for Modern Warfare II

Call of Duty Rounds Up a Squad of Stars in New Ad for Modern Warfare II Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of

Call of Duty Rounds Up a Squad of Stars in New Ad for Modern Warfare II2022-10-11T18:22:17-04:00

Historic All-Black Baseball Team Revived in Video Game

Historic All-Black Baseball Team Revived in Video Game In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship. Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which

Historic All-Black Baseball Team Revived in Video Game2022-10-11T17:30:41-04:00

Twitter Q3 IDEA Report Shines Spotlight on Accessibility

Twitter Q3 IDEA Report Shines Spotlight on Accessibility Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas of focus, efforts were ramped up elsewhere. Vice president of IDEA James Loduca said in a blog post, "We remain more committed than ever. This quarter was

Twitter Q3 IDEA Report Shines Spotlight on Accessibility2022-10-11T16:05:00-04:00

Alexa users claim Amazon is using voice recordings to target ads

Alexa users claim Amazon is using voice recordings to target ads Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured

Alexa users claim Amazon is using voice recordings to target ads2022-10-11T14:21:22-04:00

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program2022-10-11T09:05:00-04:00

25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023

25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023 The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond. To celebrate and honor our industry's B2B marketing subject matter experts, including many who happen to be speaking at

25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 20232022-10-10T06:30:04-04:00

How Can You Increase Your Domain Authority and How Long Does It Take?

How Can You Increase Your Domain Authority and How Long Does It Take? So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality.

How Can You Increase Your Domain Authority and How Long Does It Take?2022-10-10T03:00:00-04:00

SEO Is Never Truly Done, Here are 7 Reasons Why

SEO Is Never Truly Done, Here are 7 Reasons Why You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent

SEO Is Never Truly Done, Here are 7 Reasons Why2022-10-06T15:00:00-04:00