Consumers Demand and These Brands Deliver on Sustainability Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and products in an effort to improve their environmental actions. Leaders from Everlane, Imperfect Foods, and IKEA discussed
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How Iconic Brand Morton Salt Looks to the Future While Honoring Its Past As one of the most recognizable brands in the world, Morton Salt has served the food industry for more than a century and established itself as North America's leading producer and marketer of salt. How has the Chicago-based brand managed to remain
The 5th Paradigm of Marketing Is Emerging. What That Means for Advertisers Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as a whole. Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President, Healthcare, shared his insights on inspiring and achieving breakthrough work and
DoorDash’s ‘Soul of the City’ Traces the Emotional Return of New York City’s Restaurants The energy that consumes DoorDash's Tribeca premiere at The Standard Biergarten in New York aligns with that of the short film the event honors: communal. Hopeful. Vibrant. As the crowd awaits the premiere of "Soul of the City," the delivery service's
Facebook, Instagram Back Black-Owned Businesses for Juneteenth Facebook Shop and Instagram Shop will help celebrate Juneteenth by showcasing collections featuring products from Black-owned businesses, under the theme #BuyBlack. Brands that will be part of the collection include Golde, House of Takura and Obia Naturals. Kamaro Brown will host a video series on Facebook Elevate, encouraging
How to Use LinkedIn’s Social Selling Index Like a Pro LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you
Google limits FAQ rich results to a maximum of two per snippet You will now see fewer FAQ drop downs in the Google search results. Please visit Search Engine Land for the full article. Source: Search Engine Land
B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers
B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according
Customer Satisfaction: Benefits, Examples & Importance Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their
How to Create the Perfect Business Slogan Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it