This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public LONDON--In Britain, it's not a crime to sexually harass people in public. Well, not specifically--unless it also leads to assault or another criminal offense--because there is no law that prevents cat calling, creepy behavior or other unwanted, threatening and harmful advances. There are
Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech With the deadliest period of U.S. history as the backdrop, a great dispersion is underway, reshaping the economic landscape and forcing a reckoning related to who it serves and who it doesn't. Scott Galloway, marketing professor at NYU's Stern School of
From Publishers to Lone Creators, Pico 2.0 Aims to Monetize Digital Media The line between publishers and creators continues to blur, and Pico wants to help monetize it all. Since its launch in 2018, Pico software has helped independent publishers like Block Club Chicago, Defector Media and The Colorado Sun understand and monetize their audiences.
How Three Texas Agencies Grew Out of The Richards Group Last October, one offensive comment in Texas shook the advertising world, but also brought a trio of new agencies to the landscape. News of The Richards Group founder Stan Richards making racist comments about a Motel 6 campaign--calling it "too Black"--sparked a client exodus, including
Podcast Discovery 101: How to Find Podcasts Easily The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach. While you won’t find any lack of podcasts, the
Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries At the peak of their collaboration, there were about 1,000 McDonald's in-store restaurants within Walmarts around the U.S., but that number was gradually reduced to roughly 500 as of the beginning of 2020, according to a recent report in The Wall Street Journal. Top line
How to Use the LinkedIn Marketplace as a Freelancer Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect
The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be
How to Use Header Bidding Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together. What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in
Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to forever alter
