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January 2020

Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

By |2020-01-24T19:14:50-05:00January 24th, 2020|The Big Game|

Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

Nearly two months after selling out its Super Bowl inventory–the fastest that’s happened in nine years–Fox found a way to capitalize on the massive advertiser demand this year. The company has added an additional “floater” ad pod to the game, which will last two minutes and 30 seconds, according to Seth Winter, evp of sports…

Source: Ad Week – AD & Brand News

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

By |2020-01-24T18:14:04-05:00January 24th, 2020|Auto, The Big Game|

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade, instead of pieced together by robots. Created by Goodby Silverstein & Partners, it felt like a classic car ad until the delightful punchline. Twenty-three years later,…

Source: Ad Week – AD & Brand News

Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser

By |2020-01-24T18:02:58-05:00January 24th, 2020|The Big Game|

Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser

Genesis, the luxury brand owned by Hyundai, will make its Super Bowl advertising debut with Chrissy Teigen and John Legend. The ad will launch Genesis’ first SUV, the GV80, as well as a new brand campaign called “Young Luxury.” Genesis is the youngest luxury automaker, said the brand’s North America CEO Mark Del Rosso. In…

Source: Ad Week – AD & Brand News

LinkedIn Rolls Out Specialized Interview Preparation Tools

By |2020-01-24T17:35:24-05:00January 24th, 2020|Social Pro Daily|

LinkedIn Rolls Out Specialized Interview Preparation Tools

LinkedIn unveiled a suite of interview preparation tools last June, aimed at preparing applicants for the most commonly asked questions and aiding them in practicing their responses. The professional network added to its offerings on that front Friday, rolling out new tools designed specifically for the sales and finance industries. LinkedIn said the new tools…

Source: Ad Week – AD & Brand News

Fox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverage

By |2020-01-24T17:00:57-05:00January 24th, 2020|The Big Game|

Fox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverage

President Trump will officially be a part of Fox’s Super Bowl Sunday programming ahead of the Big Game. He will be sitting down with Fox News Channel’s Sean Hannity on Sunday, Feb. 2, in advance of the game. The interview is scheduled to air on Fox at 3:30 p.m. ET, during the network’s Super Bowl…

Source: Ad Week – AD & Brand News

After a Year Sitting Out, Tide Is Back in the Super Bowl

By |2020-01-24T06:45:29-05:00January 24th, 2020|The Big Game|

After a Year Sitting Out, Tide Is Back in the Super Bowl

Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent brand sat out the Super Bowl. This year, Tide is once again working with its longtime agency partner, Saatchi & Saatchi New York. The decision to skip…

Source: Ad Week – AD & Brand News

Exclusive: Tide Is Back in the Super Bowl; Google’s Latest Restrictions: Friday’s First Things First

By |2020-01-24T06:45:19-05:00January 24th, 2020|First Things First|

Exclusive: Tide Is Back in the Super Bowl; Google’s Latest Restrictions: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Tide Returns to the Super Bowl During the…

Source: Ad Week – AD & Brand News

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

By |2020-01-24T06:30:45-05:00January 24th, 2020|digital marketing news, Online Marketing News|

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

The post Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop appeared first on Online Marketing Blog – TopRank®.

Source: Toprank