From changes in how people search thanks to technological innovations such as voice assistants, to changes in how search engine algorithms identify searcher needs, smart SEO is now rooted in understanding and matching the intent [...]
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Friendly reminder: The deadline for the Ad Age A-List Awards is tomorrow at 5 p.m. EST. (Creativity Awards have [...]
After nearly nine years as chief marketing officer of Unilever, Keith Weed has announced that he's heading off into the sunset next year. Literally. He'll be driving east-west in an endurance race from Beijing to [...]
Average CMO tenure is getting a bit longer, and while women are still in the minority, they're better represented among chief marketing officers than anywhere else in the C-suite, according to a new study by [...]
After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact. Please visit Search Engine Land for the full article. Source: Search Engine Land
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Colin Kroll, the co-founder and chief executive officer of the HQ Trivia quiz app, has been found dead in New York. He was 34.A representative for the New York City Police Department said Kroll was [...]
Colin Kroll, co-founder of Vine and the CEO of HQ Trivia, died Sunday morning of an alleged drug overdose, according to multiple reports. He was found in his Manhattan apartment after his girlfriend called the [...]
The board of MDC Partners has approved a one-time "retention incentive" award for five senior executives of the company that is conditional on continued employment through the successful closing of a significant transaction in 2019, [...]
After coming under fire this week for creating a monkey figurine with overly large red lips in a style reminiscent of racist caricatures of black people, Prada apologized and announced Friday that it will stop [...]