Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards Change the Ref and Leo Burnett Chicago generated massive attention with "The Lost Class," a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention
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Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don't immediately come to mind as movers and shakers in the cannabis industry, with good reason. But the celebrities, via a customized program with video platform Cameo, are directly responsible
ALMA Turned an After-Game Interview Into a Viral Moment of Alzheimer’s Awareness Soccer players regularly give on-field interviews after a match about the game's most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports journalist asked the player about a key moment when he had
Step Aside, Prime Day—Here Comes Walmart+ Weekend As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members--which,
Twitter Introduces Super Follows Spaces Creators using Twitter's Super Follows monetization option can now host Twitter Spaces that are available exclusively to their subscribers. The social network positioned the new option in a tweet Wednesday as "a new way to get even more connected with your Super Followers." introducing Super Follows Spaces ???? a new
Webinar: Transform your content operations with DAM When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets
5 Timely Ways B2B Brands Can Conquer Metaverse Marketing The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand
How to Make a Website in 6 Easy Steps Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Making a website has gotten much, much easier over the years. It’s cheaper, faster, and more straightforward than ever before. But what do you really
How to Optimize Your Anchor Text Strategy For SEO The early days of SEO were like the Wild, Wild West.Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older
WordPress Vs. Wix Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress outshines Wix by allowing users to create sophisticated websites and customize them to their liking. Wix doesn’t have as much design freedom as WordPress, but it is going to be