LinkedIn teamed up with the U.S. Department of Defense's Spouse Education and Career Opportunities program last June to provide one free year of LinkedIn Premium to military spouses when their families move to new installations, [...]
Holding company WPP released its annual report for investors on Tuesday, and several insights stand out among the voluminous documents laying out the holding company's strategy for 2019 and beyond. Key among them: WPP sees [...]
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. The post SEO guide to optimizing your LinkedIn profile for more connections, better leads [...]
It's a legendary slice of a sales exec's or adman's life on the road--sealing a deal over cocktails at the hotel bar. As far back as anyone can remember, road warriors have used the bar [...]
HTTPS is now the default throughout Tumblr--a move the Verizon-owned site called "long overdue." For comparison's sake, Facebook made the same switch in July 2013, and Twitter did it even earlier: August 2011. Zack Whittaker [...]
Hertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver when Hertz hired it to redesign its website and [...]
Few in the industry would disagree that online advertising needs to change with the status quo of the discipline up for debate, including everything from data-mining practices to methods of delivery. The debate is varied, [...]
CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network's Vizeum handles CarMax's media work, which was [...]
Many of us have seen the devastating toll of opioid addiction and withdrawal on adults, who are statistically likely to relapse eight times before escaping the drug's hold. But picturing such an ordeal being faced [...]
Last month, McDonald's announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers [...]