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December 2019

Burger King’s Whoppertunity; Hulu’s Binge Ads: Friday’s First Things First

By |2019-12-13T06:45:54-05:00December 13th, 2019|First Things First|

Burger King’s Whoppertunity; Hulu’s Binge Ads: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. There’s a Burger King-themed Apartment in Belgium–And You Could…

Source: Ad Week – AD & Brand News

Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises

By |2019-12-13T06:30:54-05:00December 13th, 2019|digital marketing news, Online Marketing News|

Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises

The post Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises appeared first on Online Marketing Blog – TopRank®.

Source: Toprank

Advertisers Want to De-Risk Their Reliance on Google and Facebook

By |2019-12-13T06:30:30-05:00December 13th, 2019|Ad Tech & Mar Tech|

Advertisers Want to De-Risk Their Reliance on Google and Facebook

Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data makes them a privacy-compliant means of targeting. This puts the ad industry in a bind when it comes to effectively targeting online audiences, especially as the walled gardens, under…

Source: Ad Week – AD & Brand News

In Another Blow to 72andSunny, Keith Cartwright Is Leaving the Agency

By |2019-12-12T19:03:48-05:00December 12th, 2019|Leadership & Talent|

In Another Blow to 72andSunny, Keith Cartwright Is Leaving the Agency

Keith Cartwright, executive creative director at 72andSunny in Los Angeles, is leaving the agency. Sources have confirmed that Cartwright will be exiting the MDC Partners shop before the end of the year. It’s unclear what Cartwright’s next role will be. The news comes on the heels of another high-profile exit at the agency, as Justine…

Source: Ad Week – AD & Brand News

Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign

By |2019-12-12T17:08:03-05:00December 12th, 2019|Ad of the Day|

Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign

For those who enjoy a tipple or two, the night (or day–we’re not judging) may start out as a casual affair. Just a tiny bit of cheer, then it’s time to hang it up for the day. But when it comes to celebrating this time of year, that first drink could turn a happy event…

Source: Ad Week – AD & Brand News

Bonobos Founder Andy Dunn Is Leaving Walmart in Early 2020

By |2019-12-12T16:37:31-05:00December 12th, 2019|General|

Bonobos Founder Andy Dunn Is Leaving Walmart in Early 2020

After two years at the world’s largest retailer, Bonobos founder Andy Dunn is leaving Walmart. Dunn joined the company as svp of digital consumer brands when Walmart acquired Bonobos, the online menswear brand where he had been CEO since its inception in 2007. Dunn, who was a 2018 member of the Adweek 50, announced his…

Source: Ad Week – AD & Brand News

Grey New York Taps 72andSunny’s Justine Armour as CCO

By |2019-12-12T15:38:22-05:00December 12th, 2019|C-Suite, Leadership & Talent|

Grey New York Taps 72andSunny’s Justine Armour as CCO

Justine Armour is leaving 72andSunny New York to join Grey New York as its chief creative officer. Armour fills the role previously held by Andreas Dahlqvist before he left Grey New York two years ago to join Nord DDB. In the wake of his departure, Jeff Stamp and Rob Lenois both took on the title…

Source: Ad Week – AD & Brand News

Facebook’s Independent Oversight Board Won’t Name Members Until 2020

By |2019-12-12T15:35:26-05:00December 12th, 2019|Social Pro Daily|

Facebook’s Independent Oversight Board Won’t Name Members Until 2020

Facebook provided an update on its global independent oversight board for content, which was originally proposed by CEO Mark Zuckerberg last November. Director of governance and global affairs Brent Harris said in a Newsroom post that it established an independent oversight board trust in order to ensure that the board retains the ability to make…

Source: Ad Week – AD & Brand News