A video ad for newly separated chemical giant DuPont will look different depending on whether you are watching, say, during sunset in America or at noon in China. The R/GA-helmed spot, hosted on DuPont's site, [...]
Whether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label--its logo paired with a black-and-white illustration of its St. Helena vineyard--in [...]
Did you know that Instagram for Business accounts have access to a variety of insights? These insights will will tell you things about your account, such as the number of times your posts were seen [...]
As a parent, one of the most important virtues we can instill in our children is the value of honesty, which is often accompanied by some variation of the words "honesty is the best policy." [...]
CANNES, France--Usually, actors and producers have to go to networks and pitch their shows, praying something sticks, said actress and producer Kerry Washington on stage at the Cannes Lions International Festival of Creativity today. But [...]
Can you imagine reading Oliver Twist and seeing an ad for oatmeal in the middle of the page? Juniper ParkTBWA painted a dark picture to draw attention to budget cuts to Ontario Library services. Last [...]
The post Spotlighting Organic Social Media Video Success: Your Guide to Metrics and Specs appeared first on Online Marketing Blog - TopRank®. Source: Toprank
Adweek today announced it is partnering with IBM Watson's advertising arm to create a free educational resource called the Institute for Brand Marketing, aimed at helping marketing professionals become fluent in the latest technology upending [...]
Adweek today announced it is partnering with IBM Watson's advertising arm to create a free educational resource called the Institute for Brand Marketing, aimed at helping marketing professionals become fluent in the latest technology upending [...]
CANNES, France--Free the Bid, founded in 2016 by Alma Har'el, with the initial intention of getting more women directors in advertising assignments, has launched a new discovery service. Free the Work seeks to increase the [...]