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Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio

Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio The audio streamer Audacy made its first appearance at the virtual NewFronts today, making the case that audio creates an intimate bond with listeners, something marketers can capitalize on with campaigns they can buy across the company's vast network of radio stations, podcasts, website and events.

Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio2021-05-05T09:00:00-04:00

Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up

Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff2021-05-05T08:52:52-04:00

For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’

For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’ In advance of Mother's Day this coming Sunday, running shoe brand Saucony today launched a new spot celebrating motherhood as "the marathon that never ends." The 45-second spot features actresses who are mothers, often accompanied by children, and was filmed last

For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’2021-05-05T08:34:56-04:00

Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections

Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created "Speech to Street," which features a Snapchat AR Lens acting as a political platform for users.

Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections2021-05-05T08:09:12-04:00

Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal

Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal To promote the new weekly family menu "The Wednesdeal" in France, Burger King created a series of ads--one for each day of the week--to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to

Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal2021-05-05T07:10:35-04:00

Roger Federer Tries Giving DeNiro an Offer He Can’t Refuse in New Swiss Tourism Ad

Roger Federer Tries Giving DeNiro an Offer He Can’t Refuse in New Swiss Tourism Ad As international travel slowly becomes reality again, Switzerland's tourist board released a short film featuring double Oscar winner Robert DeNiro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe.

Roger Federer Tries Giving DeNiro an Offer He Can’t Refuse in New Swiss Tourism Ad2021-05-05T06:47:26-04:00

B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success

B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us enhance our marketing strategy as we head towards 2022? For more than two years we’ve run weekly social media polls on our

B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success2021-05-05T06:30:16-04:00

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management.

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis2021-05-04T17:00:00-04:00

How to Optimize Microsoft AdCenter for More Effective Paid Campaigns

How to Optimize Microsoft AdCenter for More Effective Paid Campaigns Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. However, it doesn’t have to end there. An excellent strategy for expanding the

How to Optimize Microsoft AdCenter for More Effective Paid Campaigns2021-05-04T14:00:00-04:00

Pega releases new products, adds low-code capabilities

Pega releases new products, adds low-code capabilities Pega is supporting the work of citizen developers, while aiming to solve for the complexity that creates Please visit Marketing Land for the full article. Source: Marketing land

Pega releases new products, adds low-code capabilities2021-05-04T11:46:45-04:00