Behind the New York Mets marketing playbook with its new CMO Andy Goldberg discusses topics ranging from international ad opportunities to sponsor patches on uniforms. Source: Ad Age - News
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So far Jon Springer has created 13 blog entries.
Cracker Jill joins Cracker Jack to celebrate women in sports New snack packages—and an updated jingle—to debut in MLB ballparks. Source: Ad Age - News
Food trends driven by ‘collective convergence’—why that matters McKinney's Justin Davis discusses the agency’s annual food trend forecast, saying aroma-based marketing, metaverse promotions, and packaging you can eat will play a role in a world awakened to global crises. Source: Ad Age - News
How Kraft Heinz is using its 'Kraft-O-Matic' software to boost innovation New Google partnership leverages online properties to inform marketing and innovation opportunities. Source: Ad Age - News
Burger King seeking to reclaim its identity in ongoing agency review The fast food chain's U.S. CEO signals an appetite for the basics, like ‘Have It Your Way’ and flame-grilling. Source: Ad Age - News
Frito-Lay reveals Megan Thee Stallion as Super Bowl commercial star Wildlife awaits “Hot Girl Summer” singer in a joint Doritos-Cheetos spot. Source: Ad Age - News
How PepsiCo is using the Mannings to spur soda and snack sales before Super Bowl Singing along to Olivia Rodrigo, a handful of NFL legends depart for the Super Bowl in ramshackle school bus in new ads. Source: Ad Age - News
How Campbell’s is riding the cookie craze VP of cookies and crackers Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand. Source: Ad Age - News
Milano Cookie's new holiday ad features a fancy Santa Holiday spot kicks off 'Fancy a Milano?' campaign for the Pepperidge Farm cookie brand. Source: Ad Age - News
Judge throws out Byron Allen's billion media discrimination lawsuit against McDonald's Plaintiffs pledge to amend the complaint. Source: Ad Age - News