AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase of AppNexus, a company that was arguably the poster child for independent ad tech. Xandr’s sell-side toolset contains enhanced solutions for the automated trading of television ad space, a prospect that many have identified as the next wave…

Source: Ad Week – AD & Brand News