AT&T is nodding to Alexander Graham Bell in the name of its nascent advanced advertising unit: Xandr.Led by CEO Brian Lesser, until now using the placeholder name “AdCo,” Xandr combines AT&T’s various advertising and analytics businesses, including its AdWorks addressable division and the newly acquired ad tech giant AppNexus.AT&T announced the brand name for the unit on Tuesday at its Relevance Conference, taking place this week in Santa Barbara, California.
Continue reading at AdAge.com
Source: Ad Age – News
