In 2019, every major tech company is clamoring for a slice of the ad-tech market worth nearly $130 billion–and telcos are no exception. This week, ahead of the upcoming Cannes Lions International Festival of Creativity, both AT&T and Verizon said they have further developed their buy-side programmatic offerings. AT&T’s media and advertising arm, Xandr, rolled…
Source: Ad Week – AD & Brand News
