The race is on to provide brands with software that paints a complete picture of their customers and what they want, sometimes before they even know it. It may sound like CMO fan fiction, but cloud computing service providers such as Salesforce, Adobe, SAP, Amazon and Microsoft are all hoping to make it a reality, sometimes spending billions in the process to perhaps achieve that goal.To that end, Salesforce announced Customer 360 ID on Tuesday at Dreamforce, the company’s mega-conference in San Francisco that attracts some 170,000 people each year. The new offering will help brands identify who their customers are and how they previously interacted with them through a universal ID. It will also enable companies to access information on those customers through Salesforce Service Cloud, Marketing Cloud and Commerce Cloud.Recognizing customers
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Source: Ad Age – News