As TV Networks Begin Upfront Sales, Is There Such A Thing As Too Much Data?

Marketers spent nearly $72 billion on U.S. TV advertising in 2017, the vast majority of it planned and purchased based on traditional linear TV ratings. But it’s no secret the ways in which Americans watch television have dramatically changed over the past decade. After decades of audience estimates based on a small samples of viewers,…
Source: Ad Week – AD & Brand News