As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services–but about two-thirds of that group say they’ll downgrade or cancel one of their existing video services…

Source: Ad Week – AD & Brand News