Another Tide ad award, and (surprise) a second Film Grand Prix for P&G's 'The Talk'

Yeah, it’s another Tide ad award. And that’s no surprise. A Cannes Lions Film Grand Prix went to the four-spot Procter & Gamble Co. Super Bowl ad campaign from Saatchi & Saatchi, New York, which made a credible play at turning “It’s another Tide ad” into an instant cultural touchstone, says Luiz Sanches, Film Jury president and chief creative officer of Almap/BBDO, Brazil.
But it’s another P&G ad – “The Talk” from BBDO, New York for P&G’s “My Black Is Beautiful” program – that came as more of a surprise, winning the second Film Grand Prix.
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Source: Ad Age – Advertising