Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report. Nearly half–46%–of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That’s down slightly from 48% in…

Source: Ad Week – AD & Brand News