After a Year Sitting Out, Tide Is Back in the Super Bowl

After a Year Sitting Out, Tide Is Back in the Super Bowl

Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent brand sat out the Super Bowl. This year, Tide is once again working with its longtime agency partner, Saatchi & Saatchi New York. The decision to skip…

Source: Ad Week – AD & Brand News