From Smokey the Bear and “Keep America Beautiful” to “Love Has No Labels,” the Ad Coucil has created some of instantly recognizable campaigns. The organization itsef, though, has been less visible. So, for the first time in nearly a half century, it’s switching things up with a rebrand.In the last few years, cause marketing has become a crowded space. “As this industry has grown and diversified, there are many, many new players that didn’t exist even five or 10 years ago. They don’t necessarily know who we are or what we do,” says Lisa Sherman, president and CEO of the Ad Council.
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Source: Ad Age – News
