Advertisers Want to De-Risk Their Reliance on Google and Facebook
Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data makes them a privacy-compliant means of targeting. This puts the ad industry in a bind when it comes to effectively targeting online audiences, especially as the walled gardens, under…
Source: Ad Week – AD & Brand News