Adobe Spent Big to Compete in CRM, and Analysts Say It Was a Good Buy

The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM heavyweights like Salesforce, SAP and Oracle. Per Forrester senior analyst Mark Grannan, this marks at least Adobe’s third attempt to make an acquisition in commerce after SAP snatched…
Source: Ad Week – AD & Brand News