Adobe Adds a Photoshop-Like Tool for Data

Adobe Adds a Photoshop-Like Tool for Data

Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights. According to an announcement, this “customer journey analytics” feature allows layers of online, offline and third-party data to be stacked on top of each other–sort of like its image-editing tool Photoshop–to better…

Source: Ad Week – AD & Brand News