Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie
The “death of the third-party cookie” is a popular narrative shaping contemporary ad tech, with public inquisition into the extent of online targeting–and tracking–of consumers causing controversy. Like it or not, the use of cookies, pieces of software that direct the flow of online ad spend by tracking audiences, is at the core of the…
Source: Ad Week – AD & Brand News