AB InBev Follows the In-Housing Trend With Rollout of draftLine

The world’s largest brewer has gone all in on the in-house trend. AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation,…
Source: Ad Week – AD & Brand News