A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO L.A., with media via Hearts & Science.The two ads, “Bus” and “Surprise,” directed by Somesuch’s Daniel Wolfe, are leveraging a media deal with National CineMedia, the country’s largest cinema media vendor, to appear before films including “Jurassic World” and “Mama Mia: Here We Go Again.”They’re part of AT&T’s “More for your thing” platform, which debuted in February, and further plants the brand’s stake in the entertainment world amid the ongoing saga of its proposed merger with Time Warner.
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Source: Ad Age – News
